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Banking on It

How I Disrupted an Industry

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Banking on It

De : Anne Boden
Lu par : Janine Cooper-Marshall
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Brought to you by Penguin.

'I surprised myself the first time I fully articulated the words "I'm starting a bank"'

BANKING ON IT is the first-hand account of one woman's quest to rebuild Britain's broken banking system.

After a lengthy career at the top of some of Britain's leading banks Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank.

In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry.

©2020 Anne Boden (P)2020 Penguin Audio
Banques et services bancaires Commerce Développement commercial et entrepreneuriat Professionnels et universitaires
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    Commentaires

    Welsh, 5ft, female and fiftysomething: when Anne Boden decided to launch a new "challenger" bank she seemed like neither the typical staid financier nor the archetypal fintech founder. Her creation was the successful startup Starling, but as this tell-all book outlines it was not an easy birth. (Rosamund Urwin)
    If there was ever a business book suitable for TV adaptation, this is it. (Claer Barrett)
    Banking On It is the story of how Boden's dogged determination to change the way banks do things...it is a fascinating insight into how one woman's vision shaped the way fintech looks today. (Aisling Finn)
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