175: Host in the Hot Seat: Stuart Alexander Interviews Stacy Havener on the Art and Science of Capital Raising
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175: Host in the Hot Seat: Stuart Alexander Interviews Stacy Havener on the Art and Science of Capital Raising
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Usually, Stacy Havener is the one asking the questions.
Not this time.
Stuart Alexander of Ascender Fund Partners recently put Stacy in the hot seat, and the conversation was too good not to share with our Billion Dollar Backstory listeners.
Because if you've ever wondered why getting that first allocator meeting is so freaking hard (or why a meeting that went great never turned into a second one), Stacy has some thoughts.
After raising more than $8 billion for investment boutiques, she's learned a thing or two about what actually gets people to pay attention, trust you, and eventually invest.
And a lot of it comes back to three things: storytelling, behavioral science, and personal brand.
In this episode, Stacy gets into how those three things show up in the real world, from getting your foot in the door to making the most of the meetings you actually land.
Listen in to hear:
- Why Stacy believes in “give, give, give, ask” (and what most fund managers get backwards)
- Why your salesperson shouldn't just introduce the PM and then sit there taking notes
- What the real goal of your first allocator meeting should be
- Why your pitch deck should be a prop, not the center of the universe
- How to get an allocator talking first, and why that changes the whole conversation
- Why you can't take a company logo out for coffee (and what that means for your LinkedIn strategy)
- The simple test Stacy uses to figure out whether your differentiators actually make you different
- Why your messaging should repel some prospects, not just attract everyone
- What the 12–18 month sales cycle means for your fundraising expectations
About Stuart Alexander:
Stuart Alexander is the CEO of Ascender Fund Partners and a longtime leader in fund distribution. He has spent decades in the funds industry, working with some of Europe’s largest asset managers and helping firms navigate the challenges of distribution and growth.
In 2009, Stuart founded GemCap, which later merged with MC Square to form Ascender Fund Partners.
Outside of work, he’s a mountain climber, gardener, beekeeper, and environmentalist.
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Running a fund is hard enough.
Ops shouldn’t be.
Meet the team that makes it easier. | billiondollarbackstory.com/ultimus
