This week on Fresh From The Field Fridays, Dan the Produce Man welcomes Josh Alsberg, founder and proprietor of Rubinette Produce in Portland, Oregon, a specialty produce shop located inside a bustling European-style market.

Dan and Josh yak it up about what it really takes to operate a specialty produce market where quality, freshness, flavor, and relationships come first. From sourcing exceptional fruits and vegetables you won't find in the big chain stores to supporting local farmers and growers, it's a behind-the-scenes look at the hard work, dedication, and passion that go into running a successful produce business.

They also explore the importance of building relationships with farmers, chefs, families, and everyday shoppers, providing outstanding customer service, and being a valued part of the local community.

If you love fresh produce, appreciate exceptional quality, and believe there's more to fruits and vegetables than what you'll find in the average supermarket, this is an episode you won't want to miss!

It's all right here on Fresh From The Field Fridays, brought to you by The Produce Industry Network and powered by AgLife Media.

Visit AgLifeMedia.com today for more fresh produce stories, industry insights, and conversations from the people who make it all happen.

This is Part 1 of our conversation with Josh Alsberg of Rubinette Produce. Be sure to join us next week for Part 2 as we continue exploring the world of specialty fresh produce!

It's always best when you get it fresh!