Couverture de How to Grow and Monetize a Newsletter in 2027 (Full Strategy) | Chenell Basilio | 153

How to Grow and Monetize a Newsletter in 2027 (Full Strategy) | Chenell Basilio | 153

How to Grow and Monetize a Newsletter in 2027 (Full Strategy) | Chenell Basilio | 153

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 As the founder of an email marketing platform, you’d think my newsletter would be dialed in. But it turns out there's a lot I could be doing better. I think that's true for most creators, who get so caught up in growth hacks that their list slowly dies out or hits a plateau they can't get past.Chenell Basilio reverse engineers how the biggest newsletters grow and took her own newsletter, Growth in Reverse, to 21,000 subscribers in just 10 months. In this episode, Chenell walks me through the 5 levers behind newsletter growth, including how to make your content insanely valuable, how to build momentum with tactics like quizzes, and the one lever she sees hardly anyone using. Then she applies all of it to my own newsletter, from the headline on my site to how I share podcast episodes, and it turns out I have some work to do.If you're trying to grow your newsletter and want a total masterclass in how to do it, this is the episode for you.Timestamps:00:00 Introduction01:37 Why growth tactics are only 1 of 5 levers02:03 How Chenell hit 21,000 subscribers in 10 months03:29 Why going deeper than everyone else stands out04:40 Lever 1: Insanely valuable content06:24 6 ways to make content insanely valuable08:34 Mario Gabriele's S-1 breakdowns10:11 Making readers the smartest person in the room12:40 Why you should get on calls with your readers13:28 Lever 2: Positioning13:55 How a food waste app became The ADHD Weasel16:05 Why positioning changes over time18:54 How to find readers to talk to20:28 How reader calls shaped Sam Vander Wielen's bundle21:19 Lever 3: Building momentum21:56 Why you should pick one platform22:15 Why quizzes are working so well26:21 The quiz that 9X'd The ADHD Weasel's growth27:16 How to get noticed by creators you admire28:46 Building a quiz for The Ladders of Wealth29:47 Lead magnets that don't need new content30:39 Using AI skills as lead magnets32:01 Why you should post more on social35:05 How to mine your best content38:34 Why it's okay to repeat your best stories39:43 Lever 4: Conversion41:55 Chenell's spicy take on Linktree43:35 How Dru Riley got a landing page to 40%45:55 Why the wrong views won't convert48:27 How Pat Walls positioned Starter Story's paid product50:54 Lever 5: The one hardly anyone is doing51:39 Why you need an "almost there" page53:24 What makes a great welcome email55:52 How to surprise new subscribers58:21 Doing what bigger creators can't1:02:12 Why you should subscribe to your own newsletter1:03:55 Chenell audits Nathan's newsletter1:06:38 The bar for Nathan's newsletter content1:09:20 Splitting the podcast into its own email1:11:36 Turning the book launch into content1:13:44 Chenell reads Nathan's homepage headline1:16:36 Sharing your success without bragging1:18:42 Promoting the newsletter inside episodes1:22:56 Fixing Nathan's conversion points1:26:14 The hidden cost of double opt-in1:29:49 How newsletters monetize1:31:46 Why Packy McCormick's sponsored deep dives work1:33:19 Group coaching and high-ticket offers1:36:00 The pricing sweet spot for memberships1:37:26 When paid newsletters work1:40:48 How to price a paid newsletter1:43:57 Final thoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Chenell:Instagram: https://www.instagram.com/chenellcoX: https://x.com/chenellcoLinkedIn: https://www.linkedin.com/in/chenellcoYouTube: https://www.youtube.com/@growthinreverseWebsite: https://growthinreverse.comFeatured in this episode:Kit: https://www.kit.comGrowth In Reverse: https://growthinreverse.comNewsletter scorecard: https://growthinreverse.com/scorecardThe Generalist: https://www.generalist.comThe ADHD Weasel: https://adhdweasel.substack.comTrends.vc: https://trends.vcStarter Story: https://www.starterstory.comThe Ladders of Wealth: https://laddersofwealth.comHighlights:06:24 The 6 ways to make content insanely valuable26:37 The quiz that 9X'd The ADHD Weasel's daily growth50:54 The growth lever almost no one is using1:13:44 Chenell roasts Nathan's newsletter1:31:46 How Packy McCormick gets paid 5 to 10X for sponsored deep dives
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