Beyond the Link: How Citation Labs Rebuilt Its Agency for AI Visibility (Part 2)
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Beyond the Link: How Citation Labs Rebuilt Its Agency for AI Visibility (Part 2)
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Garrett French, Valerie Cecil and James Wirth of Citation Labs rejoin Greg Sterling and Mike Blumenthal for Part 2. After laying out the six layers of AI visibility in Part 1, they get into how an agency runs against that model: comparison content on satellite sites, narrow "query fan-out placements" that fill what AI answers are missing, and why models pass over the same facts when they sit on a brand's own domain.
They also cover how a 250-person, fully remote team uses Claude and MCP connectors for analysis without trusting it blindly, how impact reporting got them in front of executives, and how pricing moved from per-link to a "unit of work" tied to a visibility gap.
Part 1 (EP 277): https://www.nearmedia.co/ep-277-correcting-the-machine-citation-labs-on-the-six-layers-of-ai-visibility-part-1/
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