Show Up and Stand Out
Step Up. Show Out. Be Unforgettable.
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Denise Roberts
Are you the best-kept secret in your industry? You have the credentials, the work ethic, and the results, yet you find yourself being passed over for promotions, talked over in meetings, or invisible in a crowded marketplace. Skill is rarely the problem—the problem is legibility. If the room can’t read your value the moment you walk in, you’ve already lost the lead. In Show Up and Stand Out, executive coach and personal branding strategist Wil Gravely-Strayhorn reveals that presence isn’t an innate gift for the charismatic few; it is a high-level skill that anyone can master.
The P.O.I.S.E.™ Framework for Unforgettable Presence
Moving beyond superficial "hacks," Gravely-Strayhorn introduces his proprietary P.O.I.S.E.™ Method—a deep-dive into the five pillars of professional identity development:
Perception: Close the gap between how you see yourself and how the room receives you.
Optimization: Align your body language, energy, and visual signal to match your message.
Identity: Own your story and values to build a brand anchored in radical self-trust.
Strategy: Stop guessing and start showing up on purpose in the places that matter.
Execution: Develop the habits and mindset to remain consistent when the pressure is on.
Whether you are a mid-career professional repositioning for the C-suite, a BIPOC leader navigating corporate nuances, or an entrepreneur building a legacy, this book provides the roadmap to stop blending in. With 76 actionable chapters, you will learn to overcome imposter syndrome, master non-verbal communication, and build a "legible" brand that carries your name into rooms you haven’t even entered yet.
Show Up and Stand Out is more than a career guide; it is a manual for personal reinvention. Through real-world case studies and hands-on exercises, you’ll transform your presence from a costume into a powerful amplifier of your true self.
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