Overview

How many decisions are you making in your clinic based on what you think is happening?

In this episode, Michael is joined by Ewan Ross from ER Physiotherapy to look at what changes when you stop relying on gut feel and start using the numbers properly.

They get into the data Ewan actually uses to run the business, from revenue and utilisation to rebooking, cancellations, demand, team performance and marketing return, and how those numbers influence decisions around hiring, pricing and growth.

A big part of the conversation focuses on Clinic Signal and how having everything in one place has helped Ewan spot problems earlier, understand where the clinic has capacity, benchmark performance and make decisions with a lot more confidence.

They also cover recall, room occupancy, service mix, insurance work and why one bad week does not necessarily mean the business is heading in the wrong direction.

Show Notes

• Ewan’s journey from solo physio to a team of 10
• The clinic metrics that actually matter
• Revenue, utilisation and new patient demand
• Rebooking, cancellations and team performance
• Room occupancy and hidden clinic capacity
• Recall and lapsed patients
• Service mix, insurance and profitability
• Benchmarking against other clinics
• Connecting marketing spend with clinic capacity
• Using data to make better hiring and pricing decisions
• How Ewan uses Clinic Signal to run the business

What You’ll Learn

• Which clinic metrics are actually worth paying attention to
• Why looking at revenue alone does not tell you enough
• How to tell whether your clinic genuinely has room to grow
• Why clinician utilisation and room occupancy are not the same thing
• How demand data can influence hiring and holiday planning
• What cancellation and rebooking trends can tell you about the team
• How to identify clinicians who may need support
• Why lapsed patients are often revenue sitting on the table
• Why service mix should influence marketing and recruitment
• When insurance work may be reducing profitability
• How benchmarking can give clinic owners more confidence
• Why marketing spend should always be viewed alongside capacity
• How to calculate whether your marketing is actually making money
• Why better data makes hiring decisions less risky
• How pricing changes can have a significant impact on revenue
• Why good clinic data should ultimately lead to action

Who This Episode Is For

• Private practice owners who want better visibility over their business
• MSK clinic owners trying to grow their team
• Practice owners unsure whether they should hire again
• Clinics struggling to understand utilisation and capacity
• Business owners who want to make more data-led decisions
• Clinic owners who want to understand whether their marketing is actually working
• Anyone currently running their clinic largely on gut feel

Guest Details

Ewan Ross - Founder, ER Physiotherapy

Ewan Ross is the founder of ER Physiotherapy in Aberdeen.

After starting out as a solo practitioner, Ewan has grown the business into a team of 10 with its own clinic space and a growing reputation in sports physiotherapy.

ER Physiotherapy has also worked with major sporting organisations and events including Rogue Fitness and the Rogue Invitational, supporting some of the world’s leading strength and CrossFit athletes.

Alongside the clinical side of the business, Ewan has developed a strong focus on the numbers behind the clinic, using data around demand, utilisation, team performance, marketing and patient behaviour to guide how ER Physiotherapy grows.

Visit https://hmdg.co.uk for further information.

Follow Michael on LinkedIn. https://www.linkedin.com/in/mjschumacher100