How do you get your business cited in AI search? In this Did you miss it? episode, David digs into LinkedIn’s new guide for B2B marketers, Unlocking AI Search Visibility. According to Profound’s 2026 report, LinkedIn is now the number one most-cited domain for professional queries in AI search. With 94% of B2B buyers using generative AI for research and traditional search volume predicted to halve by 2028, getting cited by LLMs matters more than ever. Yet only 34% of B2B tech marketers feel ready to act on it.

David walks through LinkedIn’s four recommendations (creators, customer advocates, employee creators and leadership thought leadership), plus what the guide says about company pages and which content types drive AI visibility.

And the big question: is this the best route to AI citations for your business, or is LinkedIn mainly trying to get you to build its content engine?

📖 Read the guide: https://shorturl.at/kU8Eq

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Find us on LinkedIn: Emma and David

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If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

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