Nishant Parashar's biggest episodes came from guests nobody had heard of. One of them became his first exclusive talent.

Nishant runs Engage4more, an artist booking company in India, and hosts the Good Gobar Show. He came back from bankruptcy, started the show on a friend's suggestion, and wasn't sure it would work. Now it builds trust with his buyers, wins over the talent he books, and brings authors and experts to him.

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3 THINGS YOU CAN DO AFTER THIS EPISODE

1. Book guests for their depth, not their fame. Nishant's biggest videos came from people most viewers had never heard of. His episode with author Anand Neelkantan, who was not a visible name, hit 1.4 million views, and Anand became his first exclusive talent. Going deep is how he gets there. He spends about a week reading each guest's life before recording. On his cybercrime episode, he didn't jump to the stories. He asked what counts as cybercrime, how big it is, and whether it's a national security risk, so viewers felt why it mattered before the guest told a single story. For your next booking, pick the person with the sharpest view on a problem your buyers care about, then go deep with them.

2. Nishant calls it a tilt. On almost any topic there are two sides, and most people sit in the gray, overwhelmed and unsure where they land. A tilt is a clear lean to one side, backed by depth. Not the center, and not the extreme. People watch content to find that lean, so Nishant books guests who have one, even when their view is not popular. Those episodes pull in the people who agree, push away the ones who don't, and get more engagement, even in the hate comments. Here is what it looks like. When Nishant made an episode on AI, a topic buried in videos, he didn't add one more "how to use AI." He made "how not to use AI," a side almost nobody was covering. In a crowded topic, the tilt is the side nobody is taking.

3. Your next episode is sitting in your comments. Nishant ran two episodes on a divisive topic, and the comments kept asking one thing: is there a solution or not? So his third episode brought on someone who could answer it. He also reads the private messages, because people write very differently one on one than in public, and often they don't say it outright. You have to read into it. For a founder show, the comments and DMs are your audience telling you what they're stuck on, in their own words. When the same question shows up twice, that's your next episode.

The proof is in two guests. An author and a cybercrime investigator, neither one a celebrity. One episode turned the author into exclusive talent. The other opened doors into tech, the Indian Institute of Science, and ISRO.

In this episode:
- Why buyers trust him over plain brokers
- How the show signs exclusive talent
- Why unknown guests beat big names
- How to go deep with a guest
- What a "tilt" is and why it drives engagement
- Building episodes from the comment section
- How not to use AI: taking the side nobody covers
- Capping the show so it doesn't eat the business

About the guest, Nishant Parashar:
Nishant Parashar is the founder of Engage4more, an artist booking and employee engagement company in India. He came back from bankruptcy with the same brand and now hosts the Good Gobar Show, where he talks with authors, investigators, and experts about finding possibility in pain.
LinkedIn: https://www.linkedin.com/in/nishant-parashar-095121b/
Website: https://engage4more.com
YouTube, Good Gobar Show: https://www.youtube.com/@GoodGobarShow

Spending a week prepping every guest, chasing the edit, cutting shorts for every platform, writing the descriptions, and checking your views before you check the business. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. You record, we handle the rest.
Apply here to see if there's a slot open: https://propodconcierge.com

This has been the Founder Podcast Lab. See you in the next episode.