Haydn Botts is an entrepreneur and the founder of Pattern Systems, where he builds AI systems and automations for businesses. In this conversation, we start with resilience and the three years of setbacks that forced him to rethink how he does business. From there we get into the danger of relying on one client, the difference between closing a sale and delivering real value, and why he would now rather lose a deal than sell something he doesn’t believe will help. We also talk about client relationships, recurring revenue and the effect that churn can have on a team.

We also explore ambition, family and what financial freedom would actually make possible. Haydn talks about wanting to travel with his children, experience different cultures and build a life that keeps his family together. The conversation moves through home ownership, status, caring for ageing relatives and the tension between working towards freedom and spending all your time working.

We also get into protecting company culture, choosing the right clients and giving your team a clear framework for making decisions.

If this one's got you thinking about goals, I built something for exactly that.

The Chapter System: https://bit.ly/4gw6m6x

Chapters:

00:00:00 Trailer
00:01:04 Resilience and rebuilding after setbacks
00:04:05 Learning to put client value first
00:06:36 The risk of relying on one client
00:11:12 Sales, trust and knowing when to say no
00:13:47 Perceived value, status and honest selling
00:18:43 A decision-making framework for your team
00:21:06 Client churn and company culture
00:25:50 Choosing the right clients and protecting culture
00:28:08 Family, travel and a different version of success
00:33:28 Family, ageing and the cost of being busy
00:36:55 Questioning the dream of home ownership
00:40:10 Buying back time and the pull of work
00:42:01 Work as an escape and the plan to move abroad
00:44:23 Where to find Haydn

🎙️ MY STUFF

The Chapter System (the PDF):
https://bit.ly/4gw6m6x

All my other stuff: https://awakenoutofcontext.com

Haydn:

Pattern Systems: https://patternsystems.ai

Socials: @hxydnbotts