Ep 58: Messaging That Moves People with Brian Roberts
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Ep 58: Messaging That Moves People with Brian Roberts
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Strategic communications expert Brian Roberts on how activists can get their message right: verify before you share, match the message to the audience, and break dense policy into language people actually understand. Hosted by Monicah Kamandau, they talk about misinformation, AI, and knowing your rights before you demand them.
Guest: Brian Roberts, strategic communications expert. EU Youth Sounding Board member and a 2026 Danida Fellowship member working across youth advocacy and the SDGs.
Three takeaways
- Verify before you spread. Every message needs a credible source, and the source beats asking an AI that can invent references.
- Match the message to the audience. Dense policy and hard Swahili lock people out, so simplify it into podcasts, audio, radio, or TikTok.
- Know your rights fully before demanding them. Half-known rights get exploited, and understanding the law lets you demand it rightfully, or push to change it.
License of use
© Troublemakers Podcast. Free to share with full credit. Not for reuse or resale without permission.
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