What happens when a spontaneous travel tip turns into a viral TikTok video and thousands of new followers? And more importantly, how do you turn that attention into something that lasts?

In this episode of Travel Matters, TBEX CEO Rick Calvert talks with Terry Abromitis, better known as Traveling Terry, about building a travel content business that connects social media with a blog.

Terry shares how a chance encounter at TBEX Greece led to a video showing a fellow creator how to save €822 on a flight. The video went viral, helping her TikTok following grow from 58,000 to 125,000 in less than two months.

But Terry isn't interested in collecting followers just for the numbers. Drawing on her background as a teacher and digital entrepreneur, she's developing practical ways to guide TikTok viewers toward useful content on her website.

Key Takeaways

• Turn unexpected moments into content. Some of your best-performing videos might come from everyday conversations rather than carefully planned shoots.
• Make the next step easy. Every additional click between a social media post and your website risks losing potential readers.
• Give viewers a reason to visit your blog. Terry explains how a TikTok about five useful travel apps helped quadruple her website traffic.
• Prioritize publishing over perfection. A helpful video that gets posted can do more for your business than a cinematic masterpiece that never goes live.
• Use your platforms together. Social media and blogging can reinforce each other rather than compete for your attention.

Relevant Links

• Traveling Terry on TikTok: https://www.tiktok.com/@travelingterry
• Traveling Terry's website and social links: https://linktr.ee/travelingterry
• Gerald Gruenig on TikTok: https://www.tiktok.com/@geraldgruenig
• TBEX: https://tbexcon.com
• Travel Matters Podcast: https://tbexcon.com/podcast/
• RadioGuru: https://radioguru.co.uk

Follow Travel Matters in your podcast app for a new conversation every Friday.