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Adversaries Into Allies
- Win People Over Without Manipulation or Coercion
- Lu par : Bob Burg
- Durée : 5 h et 55 min
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Description
The Sages asked, “Who is mighty?” and answered, “Those who can control their own emotions and make of an enemy a friend.”
In the best-selling book The Go-Giver, Bob Burg and John David Mann revolutionized the way we think about success via one very simple lesson: “Shifting one’s focus from getting to giving (constantly and consistently providing value to others) is both very fulfilling and the most profitable way to do business.
Now Burg is back with a new book, offering deeper insight into what it means to be truly influential and providing powerful strategies for mastering the art of winning people over.
Faced with the task of persuading someone to do what we want, most of us expect, and often encounter, resistance. We see the other person as an adversary and often resort to coercion or manipulation in order to get our way. But while this approach might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased.
There is a better way. Drawing on his own experiences and the stories of other influential people, Burg offers five simple principles of what he calls Ultimate Influence - the ability to win people to your side in a way that leaves everyone feeling great about the outcome.
Commentaires
“Adversaries into Allies is full of practical wisdom for becoming more persuasive while keeping your integrity intact. Bob Burg, a master of winning friends and influencing people, has written an immensely useful and thoroughly enjoyable book.” (Adam Grant, Wharton professor, author of Give and Take)
“How can we achieve the challenging goal of turning adversaries into allies? We can start by turning the pages of Adversaries into Allies, which provides an impressively clear and compelling explanation of just how to do it.” (Robert B. Cialdini, author of Influence)
“I wish I had read Bob Burg’s newest book early in my career. What a difference it would have made! It is definitely a must read for everyone who wants to enhance their business success, but don’t just read it once. It’s a book you need to read time and time again. Many thanks to Bob for a valuable new work.” (Susan Solovic, author and cofounder of Small Business Television)
