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The Widest Net podcast shares the many ways entrepreneurs and small business owners can build a thriving business through partnership development, relationship marketing and community building. Show host and award-winning author Pamela Slim will bring diverse experts to the table to both talk about the fundamentals of inclusive business building as well as remove the roadblocks that prevent people from building feasible and sustainable marketing practices. Unlock untapped markets and discover new customers right in front of you on every episode.

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this...