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Today we take it for granted that Japan is a forge of the world's fantasies: the birthplace of Transformers and Pokémon, of food trends like ramen and artisanal whisky and cutting-edge manga and anime. But it wasn't always this way. The first Japanese products that trickled into the global marketplace after the Second World War inspired derision, not admiration. The three words Made in Japan were a punchline, a synonym for cheap trinkets from a defeated nation.

Japan is the forge of the world’s fantasies: karaoke and the Walkman, manga and anime, Pac-Man and Pokémon, online imageboards and emojis. But as Japan media veteran Matt Alt proves in this brilliant investigation, these novelties did more than entertain. They paved the way for our perplexing modern lives.

Learn a new approach from leading professionals in the wedding industry. Join Matt Alt Films as he talks to wedding professionals in their respective niche. As you listen to each podcast, you'll learn exactly how these individuals found their way as they share tips from their expertise in the wedding industry.

¿Qué habría sido de nuestra juventud sin el Walkman, Pokémon, Pac-Man, y el anime? ¿Qué sería de nuestros mensajes de texto sin emojis? ¿Y de las celebraciones con amigos sin karaoke? Todas estas innovaciones y más se las debemos a los japoneses. Matt Alt, especialista en Japón y colaborador para medios como The New Yorker, se dio a la tarea de revelar en este libro la historia detrás de las principales creaciones niponas que han conquistado el planeta.