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Founded by James Oglethorpe on February 12, 1733, the Georgia colony was envisioned as a unique social welfare experiment. Administered by twenty-one original trustees, the Georgia Plan offered England's "worthy poor" and persecuted Christians an opportunity to achieve financial security in the New World by exporting goods produced on small farms. Most significantly, Oglethorpe and his fellow Trustees were convinced that economic vitality could not be achieved through the exploitation of enslaved Black laborers.

Georgia, the last of Britain's American mainland colonies, began with high aspirations to create a morally sound society based on small family farms with no enslaved workers. But those goals were not realized, and Georgia became a slave plantation society, following the Carolina model. But looking at the Salzburgers, who emigrated from Europe as part of the original plan, provides a very different story.