Résultats lu par "Mike Cooper" dans Toutes les catégories

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world. 

From Parkinson’s disease to Tourette’s syndrome and depression to psychopathy, Broken Brains reveals the mysteries of brain function - and dysfunction. In this no-nonsense introduction, Ian Mitchell takes you on a tour through the sometimes devastating and sometimes bizarre effects of what happens when brains break down.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

In A Story of Us, they present this rich narrative and explain how the evolution of our genes relates to the evolution of our cultures. Newson and Richerson take listeners through seven stages of human evolution, beginning seven million years ago with the apes that were the ancestors of humans and today's chimps and bonobos. The story ends in the present day and offers a glimpse into the future. 

Some people are cleverer than others. This everyday observation is the subject of an academic field that is often portrayed as confused and controversial, when in fact, the field of intelligence holds some of psychology's best-replicated findings. This Very Short Introduction audiobook describes what psychologists have discovered about how and why people differ in their thinking powers. Drawing on largescale data, Ian Deary considers how many types of intelligence there are and how intelligence changes with age. 

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

This Very Short Introduction takes listeners into the inferno of a racing pyroclastic current, and the heart of a moving lava flow, as understood through the latest scientific research. Exploring how volcanologists forensically decipher how volcanoes work, Michael Branney and Jan Zalasiewicz explain what we do (and don't) understand about the fundamental mechanisms of volcanism, and consider how volcanoes interact with other physical processes on the Earth, with life, and with human society. 

A starry-eyed ode to self-expression and staying true to yourself, inspired by the life and lyrics of beloved icon David Bowie. For as long as David could remember, he felt like a stranger on his own planet. As if he’d fallen to Earth from outer space… David Bowie is one of the most...

“An elegant, wide-ranging history” (The New York Review of Books) of the centuries-long quest to discover the critical role of germs in disease thatreveals as much about human reasoning—and the pitfalls of ego—as it does about microbes. “Levenson takes readers through an entertaining...

One hundred years after a milestone medical discovery, Insulin: The Crooked Timber tells the story of how insulin was transformed from what one clinician called "thick brown muck" into the very first drug to be produced using genetic engineering, one which would earn the founders of the US biotech company Genentech a small fortune. Taking the listener on a fascinating journey, starting with the discovery of insulin in the 1920s through to the present day, the book reveals a story of monstrous egos, toxic career rivalries, and a few unsung heroes.

Liberalism is one of the most central and pervasive political theories and ideologies, yet it is subject to different interpretations as well as misappropriations. Its history carries a crucial heritage of civilized thinking, of political practice, and of philosophical-ethical creativity. This...

This Very Short Introduction answers four basic questions: what is geography, how do geographers work, why is geography important, and where is the discipline of geography heading? Geography has always been important, though it has had only a short history as an academic discipline and is much...

In this provocative reimagining of what it is to be a plant, an evolutionary biologist draws on a lifetime of research to offer a beguiling behind-the-scenes perspective on how plants really work—and how we truly depend on leaves for our survival. For readers of Entangled Life and An Immense...

'This bracing tour d'horizon of the once and future world order, although aimed at the informed layman, is well worth reading . . . Simms has done much to rescue the reputation of geopolitical writing, often the preserve of the charlatan, the witless pundit and the video gamer. His newest work...

Psychiatry is an endlessly controversial endeavor, incorporating emotively-charged questions over the reality of mental illness, the medicalization of everyday life, and the role of nature versus nurture which cause constant discussion today, and on which almost everyone has an opinion. In this...

In November 1991, author Eugen Ehrenberg was diagnosed with multiple sclerosis, and he learned how to manage the imminent limitations in his movements. Twenty years after that, he suffered an accident that left him in the hospital for a long time as he managed to regain part of his mobility. He had to become friendly with his new active wheelchair and later with his hand bike.

What is agnosticism? Is it just the 'don't know' position on God, or is there more to it than this? Is it a belief, or merely the absence of belief? Who were the first to call themselves 'agnostics'? These are just some of the questions that Robin Le Poidevin considers in this Very Short...

Simon Schama explores the mysterious contradictions of the Dutch nation that invented itself from the ground up, attained an unprecedented level of affluence, and lived in constant dread of being corrupted by happiness. Drawing on a vast array of period documents and sumptuously reproduced art, Schama recreates in precise detail a nation's mental state. He tells of bloody uprisings and beached whales, of the cult of hygiene and the plague of tobacco, of thrifty housewives and profligate tulip-speculators.

Over the last decade, scientists have discovered the importance and widespread presence in the body of a remarkable family of proteins known as prion proteins. Research links various types of prion proteins to neurodegenerative diseases such as Parkinson's and Alzheimer's—and this has fueled the search for new drugs that could halt the progression of these terrible disorders. Other discoveries have revealed the essential roles prion proteins play in memory and immunity, and the part they may have played in the beginnings of life on our planet.

In 1827 the Royal Navy purchased a Baltimore clipper and renamed her the Black Joke. Assigned to the Preventative Squadron, she patrolled the west coast of Africa and freed 3,692 captives from enslavement. Beloved by seafarers and celebrated by the public, the Black Joke would become the most famous weapon in the campaign for abolition. But in her previous life as the Henriqueta, the Black Joke had been a slave ship. Through the experiences of slavers and abolitionists, captives and crew, Stephen Taylor charts the vessel's extraordinary double life.