Résultats lu par "Walter Dixon" dans Toutes les catégories

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Large numbers of atheists, humanists, and conspiracy theorists are raising one of the most pressing questions in the history of religion: "Did Jesus exist at all?" Was he invented out of whole cloth for nefarious purposes by those seeking to control the masses? Or was Jesus such a shadowy figure - far removed from any credible historical evidence - that he bears no meaningful resemblance to the person described in the Bible?

Nothing is more dangerous than a single compelling idea that is lived out and nothing is more harmless than lots of little ideas never applied. By creatively communicating one Big Idea every week your church will transform people into genuine Christ followers who live out the mission of Jesus. Less is more!

Why work harder than you have to? One manager kept his senior execs happy by secretly hacking into the company’s database, providing them the reports they needed in one-third the time. Hacking is a powerful solution to every stupid procedure, tool, rule, and process we are forced to endure. Benevolent hackers are saving business from itself. It would be so much easier to do great work if not for lingering bureaucracies, outdated technologies, and deeply irrational rules and procedures.

How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout this audiobook make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.

Innovation isn’t something you do after you get your work done. It’s how you do your work. Organizations all over the world are shedding jobs in record numbers. Yet today they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results.In this practical road map to becoming irreplaceable, global innovation guru and best-selling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you’ll make.

"The Wondrous Child" is a tale written by the famous Bram Stoker, writer of Dracula. This short story is an amazing tale of a brother and sister, Sibold and May, and their dream adventure where they encounter the wondrous child.

Despite extensive evidence highlighting the influence of genetics in the business world, this critical connection has been glossed over by corporate leaders and management gurus. Now, for the first time, author Scott Shane explains why genes matter, and how an understanding of their relationship to behavior is of vital importance to employers, employees, and policy makers.

For more than 30 years, Hank Cardello was an executive and adviser to some of the largest food and beverage corporations in the world. For more than 30 years, he watched as corporate profits - and America's waistlines - ballooned: fattening consumers meant fattening profits. Now, in this fascinating and timely book, Cardello offers a behind-the-scenes look at the business of food.

Young Zaya was very sad and lonely when her mother died, but she eventually found solace in the company of birds, who proved to be her only friends. When Zaya sees the form of the Giant-Plague, she immediately tries to warn her the people in her city about what is coming, but almost everyone disregards her as crazy. The only who doesn't is a kind old man, Knoal, who believes Zaya and joins her cause of trying to warn about the Giant. Zaya's birds help protect her and Knoal from the Giant, but they can't stay safe forever.

Under the Sunset is a fairy tale written by the famous Bram Stoker, writer of Dracula. This little tale is about a land described as 'under the sunset' and the story of what happens when hearts grow cold.

Sydney Finkelstein, Jo Whitehead, and Andrew Campbell show how the usually beneficial processes of the human mind can become traps when we face big decisions. The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail our decision making. Think Again offers a powerful model for making better decisions, describing the key red flags to watch for and detailing the decision-making safeguards we need.

We never really know how it’s going to turn out. One day a community organizer, the next day President. One day CEO of Lehman Brothers, the next day the piñata for greed and ambition run amok. Life is full of decisions, choices, and unexpected twists and turns; how you pick yourself up and react to thee unanticipated circumstances will make all the difference.

In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles.

Think you know what it takes to be successful and happy? Think again! If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem.

Written by a preeminent religious historian, this book provides an introduction to early Christian thought. Focusing on major figures such as St. Augustine and Gregory of Nyssa, as well as s host of less well known thinkers, Robert Wilken chronicles the emergence of a specifically Christian intellectual tradition.

The Lord's Prayer is an indisputable principle of Christian faith. It is the way Jesus taught his followers to pray and distills the most essential beliefs required of every one of the world's 2.5 billion Christians. In The Greatest Prayer, our foremost Jesus scholar explores this foundational prayer line by line for the richest and fullest understanding of a prayer every Christian knows by heart. An expert on the historical Jesus, Crossan provides just the right amount of history, scholarship, and detail for us to rediscover why this seemingly simple prayer sparked a revolution.

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

New York Times best-selling author William J. Bennett uses stories, essays, historical vignettes, and contemporary profiles to explore and explain what it means to be a man. Fashioning men has never been easy, but today it seems particularly tough. Boys need heroes to embody the everlasting qualities of manhood: honor, duty, valor, and integrity. Without such role models, boys will naturally choose perpetual childhood over the rigors of becoming a man-as many women, teachers, coaches, employers, and adults in authority can quickly attest.

Who was the greater economist--Adam Smith or Charles Darwin? The question seems absurd. Darwin, after all, was a naturalist, not an economist. But Robert Frank, New York Times economics columnist and best-selling author of The Economic Naturalist, predicts that within the next century Darwin will unseat Smith as the intellectual founder of economics.