Résultats lu par "Walter Dixon" dans Toutes les catégories

In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, 50 lenders a month were going bust - and the people responsible for the crisis included not just unregulated loan brokers and con artists, but also investment bankers and home loan institutions traditionally perceived as completely trustworthy.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

America began, we are often told, with the Founding Fathers, the men who waged a revolution and created a unique place called the United States. We may acknowledge the early Jamestown and Puritan colonists and mourn the dispossession of Native Americans, but we rarely grapple with the complexity of the nation’s pre-revolutionary past. In this pathbreaking revision, Daniel Richter shows that the United States has a much deeper history than is apparent - that far from beginning with a clean slate, it is a nation with multiple pasts.

Every great business - whether it's a popular pizza restaurant or a baby formula maker - is built on the same core fundamentals. Warren Buffett figured out this universal business truth at an early age, and used it to turn an initial investment of $105,000 into a massive $40 billion fortune. Building a Small Business that Warren Buffett Would Love takes this sound investment methodology and adapts it for small business owners looking to build, grow, or improve their own businesses.

In their book, Phillip Longman and Ray Boshara show how today's progressives have much to learn from their counterparts of a hundred years ago. The original progressives built super-majorities in both parties and achieved stunning reforms by combining scientific expertise with deep deference to all-American values, particularly those of freedom-loving, small-scale entrepreneurs and producers.

When you think of a great business, you often think of its clients. They’re not just happy customers; they’re raving fans who’ll take time out of their day to tell you or anyone within range just how much they love that business. They’ll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super-fans like this? Do you want them? If so, ...And the Clients Went Wild! is your essential marketing toolbox.

The key to building wealth the low-priced stock wayLow-priced gems, or what author Hilary Kramer calls "breakout stocks" come in all kinds of shapes and sizes but they all have three things in common: (1) they are mostly under $10; (2) they are undervalued; and (3) they have specific catalysts in the near future that put them on the threshold of breaking out to much higher prices. In The Little Book of Big Profits from Small Stocks, small stock expert Hilary Kramer looks for stocks with fifty to two hundred percent upside potential!

These days more and more employers are using “competency-based” job interview questions to try to ensure that new hires’ experience and abilities match the demands of the positions they’re filling. Designed to elicit real-life career events demonstrating your knowledge, judgment, and skills, this new breed of interview question can trip up even the savviest job seekers. And in this extremely tough job market, there are no second chances.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

Members of the 'Old Coast-Guard' are sent to put down pirates in the Straits of Malacca. A young boy, named Tempest, finds himself often criticized for being a coward by the crew, but he proves his mates wrong during the thick of battle. Tempest allows the crew to defeat the pirates in the Red Stockade due to his bravery and willingness to sacrifice.

Who was Muhammad? What do we know historically, and does that differ from how he is seen by his followers and venerated today? Memories of Muhammad presents Muhammad as a lens through which to view both the genesis of Islamic religion and the grand sweep of Islamic history - right up to the hot button issues of the day, such as the spread of Islam, holy wars, the status of women, the significance of Jerusalem, and current tensions with Jews, Hindus, and Christians.

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success.

The first and second editions of Repacking Your Bags helped people develop their own unique visions of the good life and take practical steps at home and at work to make sense of their lives and live in an authentically meaningful way. Written as a travel guide it helped people to put together a "trip checklist" that provided the elements of the good life: work, love, place, and purpose. But Leider and Shapiro came to realize that repacking is not something we do once or twice in reaction to a sense of disillusionment or frustration in our lives. Developing one’s own vision of the good life is a matter of constant and evolving choice.

A brilliantly original and richly illuminating exploration of entanglement, the seemingly telepathic communication between two separated particles - one of the fundamental concepts of quantum physics.

Drawing on his experience as a 30-year survivor of a "terminal" cancer diagnosis and his training as a licensed psychologist, Neil Fiore provides deep insight and practical tools. Wise and compassionate, this audio book shows patients and their families how to work with medical caregivers, communicate with each other, and overcome feelings of helplessness.

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Community Christian Church embraced the Big Idea and everything changed. They decided to avoid the common mistake of bombarding people with so many “little ideas” that they suffered overload. They also recognized that leaders often don’t insist that the truth be lived out to accomplish...

Why work harder than you have to? One manager kept his senior execs happy by secretly hacking into the company’s database, providing them the reports they needed in one-third the time. Hacking is a powerful solution to every stupid procedure, tool, rule, and process we are forced to endure. Benevolent hackers are saving business from itself. It would be so much easier to do great work if not for lingering bureaucracies, outdated technologies, and deeply irrational rules and procedures.

How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout this audiobook make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.