Titres dans Développement commercial et entrepreneuriat

Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.

In Leadership BS Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it's failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest; tell the truth; build trust; and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.

There are some times in life where it is fun to not plan ahead. For example, a random day hanging out with friends or a spontaneous holiday trip to some new place. Web design, though, is not one of those times! If you leave your web design journey to chance, expect to fail. What this book covers is what I wish I knew when I first started web design. It is the big lessons that make a big difference.

This is an updated version of the book that accurately predicted the global stock market crash of 2008, the bursting of the real estate bubble, and Ben Bernanke's unprecedented overreaction via quantitative easing programs. First published in 2008, the book quickly became a best seller not just...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional...

The Psychology of Leadership offers a revelatory fresh take on business leadership through the lens of groundbreaking research in positive, sports, and personality psychology. Witty, conversational, and personal, The Psychology of Leadership blends research, fascinating true stories, humor, and...

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

3D printing is dubbed the "democracy of manufacturing". Imagine, anyone can design and create anything for anyone, anywhere. This audiobook is the first guide on how to monetize your 3D printing skills. In addition to describing the technology in detail, it walks you through all the practical steps of turning your 3D printing skills into a business. The book will benefit both complete beginners and those more advanced in 3D printing technology. It also includes a list of the best software and hardware on the market today.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

You can turn any warm or cold prospect into a hot prospect, wanting to know all about your business. How? By learning how to effectively introduce your business into a social conversation with an easy, rejection-free sequence of just a few words. Prospects want what you have to offer, but they are afraid of someone selling them. However, prospects love to buy and join. So why not use socially acceptable word sequences that compel any prospect to literally beg you for a presentation?

AI tools are everywhere. Clear guidance on what to build with them is not. Most people don’t fail with AI because they lack access, skill, or motivation. They fail because they never decide what deserves their focus. They keep learning and tweaking—while real progress stays just out of reach. If you’ve explored platforms, followed tutorials, and still asked yourself how you could monetize AI—it isn’t confusion. It’s a missing decision framework.

In Bootstrap Empire Natalie Holloway, cofounder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your business idea into a thriving enterprise. The book is a playbook for building a brand that rises above the competition and the noise, explaining...

Entrepreneur audacieux, milliardaire autodidacte et personnalité incontournable du monde de la tech et des affaires, Mark Cuban a transformé chaque échec en opportunité et chaque idée en succès fulgurant. De la vente de sacs-poubelle à ses débuts, à la revente de sa start-up à Yahoo pour 5,7 milliards de dollars et au développement de la franchise NBA des Dallas Maverick, en passant par son rôle emblématique dans l’émission d’investissement Shark Tank, il incarne l’énergie, la stratégie et la vision des grands entrepreneurs.

In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team.

What if the digital marketing struggle that's consuming your time and budget is completely unnecessary in the AI era? While you're manually researching keywords, agonizing over blog posts, and wondering why your sporadic email campaigns barely move the needle, a small group of early adopters has discovered how to use AI to build complete marketing systems that generate consistent customers—without the overwhelm, without the massive budgets, and without sacrificing the rest of their business.

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.

Harry Browne believed that a person’s happiness is the highest goal he/she can achieve in life. Freedom comes from living your life as you see fit. Happiness and freedom are attainable even if others remain unfree, and it’s never too late to change your life.

Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focusing on your niche audience, finding their critical problem, and solving it with a product that your customers can't resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.