Titres dans Développement commercial et entrepreneuriat

Lire (ou relire) Le Prince de Machiavel est passionnant. Le faire à la lumière du monde de l'entreprise actuel très éclairant. Hatim Ben Ahmed conjugue une lecture fine de Machiavel et son expérience professionnelle afin de proposer aux entrepreneurs et dirigeants d'en découvrir les préceptes, qui se révèlent d'une étonnante pertinence dans leur quotidien de gestionnaires.

En Piensa en grande, Brian Tracy—experto mundial en desarrollo personal—reúne métodos, estrategias y principios probados que han utilizado personas extraordinarias en todos los ámbitos para alcanzar metas que parecían imposibles.

Strong leaders at all levels within an organization are a requisite for business success. Yet the leadership pipeline—the internal architecture for growing leaders—is often broken or non-existent. This updated edition of the best-selling The Leadership Pipeline has been revised to help address the challenges of today’s business environment. Anchored in experience, it offers a tested model for planning leadership succession and development that has proven to get results.

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what...

Brought to you by Penguin. When investigative journalist Dan McCrum first came across Wirecard, the hot new tech company that looked poised to challenge Silicon Valley, it all looked a little too good to be true: offices were sprouting up all over the world, they were reporting runaway growth...

New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their own lives and careers. You don’t need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don’t...

The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers. Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are learning.

El mundo está cambiando de forma vertiginosa y, con él, las reglas del marketing. Las viejas prácticas tan bien aprendidas durante años han dejado de funcionar porque han saturado los medios de comunicación y la mente del consumidor. Para que nuestro producto no se vuelva invisible entre unas opciones cada vez más numerosas debemos hacerlo extraordinario, diferenciarlo y lograr que la gente se fije en él como si fuera una Vaca Púrpura.

Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you!

Brought to you by Penguin. WINNER OF THE FT SCHRODERS BUSINESS BOOK OF THE YEAR 2025 A SUNDAY TIMES, ECONOMIST AND FINANCIAL TIMES BOOK OF THE YEAR This is the story of the company that is inventing the future. Nvidia is the world’s first $5-trillion company and the most important corporation...

When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister's couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host.

In this New York Times bestselling “imperative how-to for creativity” (Nick Offerman), Adam Savage—star of Discovery Channel’s Mythbusters—shares his golden rules of creativity, from finding inspiration to following through and successfully making your idea a reality. Every Tool’s a...

The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

Vous allez créer votre entreprise, vous l'avez récemment créée ou vous dirigez déjà votre petite entreprise : ce guide pour bien démarrer et pour durer est fait pour vous. Truffé de conseils pratiques, d'avis d'experts et de témoignages d'entrepreneurs, ce livre vous accompagnera et vous apportera des solutions concrètes pour construire durablement votre réussite. L'auteur répond à toutes vos questions.

Je ne vais pas te promettre que tu vas adorer gérer quatre générations en même temps. Mais je peux te promettre une chose : si tu comprends leurs codes, tu arrêteras au moins de croire qu’ils sont fous.

Donors, leaders of nonprofits, and public policy makers usually have the best of intentions to serve society and improve social conditions. But often their solutions fall far short of what they want to accomplish and what is truly needed. Moreover, the answers they propose and fund often produce the opposite of what they want over time. We end up with temporary shelters that increase homelessness, drug busts that increase drug-related crime, or food aid that increases starvation.

When six-year-old Reginald Lewis overheard his grandparents discussing employment discrimination against African Americans, he asked, “Why should white guys have all the fun?" This self-assured child would grow up to become the CEO of Beatrice International and one of the most successful entrepreneurs ever. At the time of his death in 1993, his personal fortune was estimated in excess of $400 million and his vast commercial empire spanned four continents.

With the simple, straightforward tone of an instructional manual, this audiobook offers big wisdom and little-known secrets for living a better life. Packed with life lessons most people will wish they'd learned earlier, Life's Missing Instruction Manual uses humor and anecdote to present practical steps readers can use to take control of their lives, overcome any obstacle, and find fulfillment.