Résultats pour "Scratches" dans Marketing et ventes

Turning your great idea into reality always feels like the most difficult step in getting your start-up off the ground - until you realize that nobody beyond your family and close friends knows about your amazing product or service. This difficult lesson evades many aspiring entrepreneurs: The success of your startup is limited by the number of potential customers who know about it.

People have been talking about selling the same way for years. They might use different phrasing, but they’ve been saying the same things. “Don’t take no for an answer”! “Always be closing"! “You’re either born to sell, or you’re not". Well, guess what, times have changed. You don’t have to sell like that anymore! And no, you don’t have to be born with “the sales gene”. Anybody can succeed in sales, and better yet, everybody will find more success by being themselves.

Everyone will teach you how to get attention. Almost nobody talks about what happens next.The From Scratch Podcast is about the short moment when a woman who has never heard of your brand decides whether she can relax around it. That moment is where the sale is won or lost, and unlike reach or reputation, it's available to you no matter how small you are.Host Kary Perry is a brand and growth strategist for founder-led women. From Scratch has never meant starting over. It means doing it your way instead of the way everyone else is doing it, and she learned it seven years ago after a launch that...

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most ...