Résultats pour "Persuasion" dans Politique et gouvernement

Obtenir un MBA (Master of Business Administration) est cher et pas toujours rentable. C'est ce constat qui a poussé Josh Kaufman à créer le site web PersonalMBA.com (devenu rapidement une référence) comme une alternative possible aux formations proposées dans les écoles de commerce. Sur son site, il partage sa liste de lecture des meilleurs livres de business à dévorer et il explique de manière simple les concepts et les principes à connaître pour réussir sa carrière ou son entreprise.

On les appelle spin doctors, génies du faire croire, persuadeurs clandestins ou ingénieurs des âmes. Publicitaires, communicants, cinéastes ou propagandistes politiques, ces hommes ont en commun d’être passés maîtres dans l’art de la manipulation de masse. Ils bouleversent les règles du jeu politique, font et défont des élections, fabriquent le consentement, défendent les intérêts d’industries polluantes, influencent à leur insu le comportement de millions d’individus.

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams—best known as “the guy who created Dilbert”—recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control.

Beyond the Binary is a podcast about how we learn to think about politics — and how that shapes what we believe is possible. Instead of debating sides, each episode examines the systems, incentives, institutions, and narratives that produce polarization in the first place. This show is about political literacy, not persuasion. If you’re tired of team politics and curious about how power actually works, this is a space to slow down, zoom out, and think more clearly.

Power and Persuasion stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy.

In The Populist Persuasion, the distinguished historian Michael Kazin guides listeners through the expressions of conflict between powerful elites and "the people" that have run through our civic life, filling it with discord and meaning from the birth of the United States until the present day.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

Propaganda and Persuasion gives you a one-of-a-kind opportunity to explore the powerful, fascinating, and at times dangerous world of influence. Taught by Professor Dannagal G. Young of the University of Delaware, these 12 eye-opening lectures arm you with the tools of effective communication and the insight to understand—and perhaps resist—persuasion in all its forms.

The principles presented in this book are a very valuable sum of the practical and scientific knowledge that the human being uses to dominate others, through persuasion, in all aspects of life: the producer of the favorite program, the car salesman, the presidential candidate, the crying little girl, the elementary teacher, and even our mother use some of these principles without knowing it. Only a few privileged people knew them formally to dominate the will of others; now you also have the power in your hands.

Just as today’s observers struggle to justify the workings of the free market in the wake of a global economic crisis, an earlier generation of economists revisited their worldviews following the Great Depression. The Great Persuasion is an intellectual history of that project. Angus Burgin traces the evolution of postwar economic thought in order to reconsider many of the most basic assumptions of our market-centered world.

New Persuasive Words is a sharp and insightful podcast that dissects the intersections of culture, politics, and theology with intellectual rigor and a conversational ease. Hosted by Scott Jones and Bill Borror, the show offers a thoughtful examination of contemporary issues, blending humor, historical perspective, and philosophical depth. With a keen eye for nuance and a willingness to challenge conventional wisdom, New Persuasive Words invites listeners into a space where ideas are tested, assumptions are questioned, and meaningful dialogue thrives.

Welcome to the Persuasion Occasion. Hosted by Perkins Coie Consumer Products and Services litigators David Biderman and Jasmine Wetherell, each episode features a conversation with noted professionals about achieving success in disputes and negotiations. The discussions are not limited to the legal realm, as success demands incorporating teachings from a breadth of perspectives. David, a baby boomer, and Jasmine, a millennial, enhance the discussions with their multigenerational perspectives.Episode guests include negotiators and behavioral scientists. They provide practical advice, real world...

What is emotional intelligence? Does it help us make better, more rational decisions? Can we resist sales tactics and do the math, or do we jump in on emotional trends? Those are some of the things we will discuss here. Other things that will rise to the surface are things like the mind of a psychopath, sinister tactics governments use to spread propaganda through the news, and how we can detect lies and manipulation faster.