Résultats pour "For the Win" dans Développement commercial et entrepreneuriat

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The audiobook showcases 35 riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends. 

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

In answering these questions, retired Lieutenant Colonel ML Cavanaugh traces the campaigns of America’s greatest commanders at war. By following Washington, Grant, and Eisenhower, we can see the key winning ingredient in their leadership wasn’t technology, resources, or luck—but superior judgment, empathy, and grit. Supreme commanders make decisions; decisions make history.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

In the last thirty years, the developing world has undergone tremendous changes. Overall, poverty has fallen, people live longer and healthier lives, and economies have been transformed. And yet many countries have simply missed the boat. Why have some countries prospered, while others have failed? Stefan Dercon argues that the answer lies not in a specific set of policies, but rather in a key "development bargain," whereby a country's elites shift from protecting their own positions to gambling on a growth-based future.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Physician-led healthcare startups massively outperform their non-physician-led counterparts. But since only 17% of healthcare startups have a physician founder, physicians are needed not just as founders but also as executives in startups that already exist. Startups in fields like AI will continue to leap forward with or without physicians. But with doctors in key leadership roles, progress will be faster, more patient-centered, and more impactful.

Fail Hard, Win Big isn’t a motivational fairy tale. It’s a raw, field-tested blueprint from a founder who’s launched 30 companies, crashed in 20 of them, and still walked away with millions. It’s about turning losses into leverage, setbacks into systems, and failure into the fuel that propels you beyond everyone who played it safe.

In this latest offering from Tim Lyons, a renowned fitness pro, seasoned entrepreneur, and marketing expert, he takes you through mistakes gym owners make, distilling over 15 years of first-hand experience into a handy guide. With real-world examples and actionable advice, Lyons covers everything from location misses, mismanaging teams, blunders in marketing, all through to how gyms handle their clients. He provides practical insights on bouncing back from mistakes, optimizing operations, and building a strong community brand.

Go behind the scenes to meet the trailblazing executives and visionaries who have reshaped the health and wellness landscape. Discover how they've challenged the status quo and are ushering in a new era of wellness, where prevention and alternative therapies are at the forefront. Gone are the days of reactive sick care! In this new age, the universal pursuit isn't merely about managing sickness, it's a quest for optimized health; the shift from "sick care" to "well care" is now more evident than ever.

Ready for more freedom, security, and success in your entrepreneurial journey? Then this book is for you. “52 Ways to Win” provides the important answers you need NOW! It’s your essential resource, delivering immediate solutions to your most pressing challenges at work and at home.

Write down this number: $1.2 billion! That’s how much students won in grant funding in just 2 ½ years when they applied the proven system you’ll find inside this audiobook. No more overwhelm! No more confusion! No more failure! Inside this audiobook, you will learn all 30 time-tested secrets! Imagine how many more grants will get approved when you apply winning techniques from not-just-one but 80 expert grant professionals, using a simple, yet powerful 4-step process with checklists and worksheets to make your job easier, faster and more effective.

Meet Sam Masterson, an aging professional baseball player who feels he cant catch a break. In most conversations, Sam strikes out, causing strained relationships wherever he is. Self-absorbed and distracted, Sam tries to rehab his aching body so no one will notice his diminishing prowess. Then a public debacle threatens to end his career.

New mindset. In The Best Team Wins, author Adam Robinson gives you a proven, straightforward, and effective method for hiring new employees. He teaches you how to rethink the process of finding, assessing, and hiring the right people.

The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the three value levers subscription companies must master to put their offering in a position to skyrocket.

Spin to Win is your comprehensive guide to launching and growing a thriving DJ business in today's competitive music industry. Many aspiring DJs struggle with the transition from hobbyist to professional, unsure of where to start, how to market themselves, or how to navigate the business side of DJing. This book addresses these challenges head-on by providing actionable advice, real-world examples, and step-by-step strategies to transform your passion into a profitable venture.

In 2009, Canadian entrepreneur Mike Quinn packed his backpack and moved to Lusaka, Zambia, on a mission to find African entrepreneurs building scalable, high-impact businesses. There, he stumbled across two South African brothers, who had founded a business to help unbanked smallholder farmers receive mobile payments in a market where cash was king. After convincing his retired parents to mortgage their house and lend him $100,000, Mike joined as a co-founder of Zoona and became CEO for nine of the next 10 years.

For the first time ever, entrepreneur, philanthropist, and Forbes' Richest Self-Made Woman Liz Elting shares her story on how she cofounded and grew TransPerfect, the billion-dollar translation and language solutions company that began as a dream in an NYU dorm room. In Dream Big and Win, Elting divulges practical and inspiring tips you can implement immediately, teaching why success is not solely about attaining and wielding power.