Résultats pour "David" dans Marketing et ventes

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

The auto industry isn’t being disrupted. It’s being rewritten. And the retailers who succeed will be the ones willing to rethink how their business actually works. For decades, dealerships relied on momentum, personalities, and tradition. Today’s customer expects something different. They want clarity instead of confusion, progress instead of friction, and confidence throughout the process—whether they’re online, in the showroom, or moving between the two.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

In this extensively revised new edition of one of the pioneering and best-selling books in the growing category of personal branding books, star business speakers and consultants McNally and Speak provide an inspiring and practical guide to how people can achieve more of what they want by developing and communicating a strong, entirely authentic, personal brand. Over 50,000 copies of the 1st edition sold.

The best financial advisors are well equipped to succeed regardless of market conditions. Based on interviews with 15 top advisors, each doing several million dollars worth of business every year, The Million-Dollar Financial Advisor distills their universal success principles into 13 distinct lessons. Each is explained step-by-step for immediate application by veteran and new financial professionals alike.

Put customers at the core of your business. If you listen to nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.

During the Global Financial Crisis in 2008, our financial infrastructure failed. Governments bailed out the very institutions that let the economy down. This episode spurred a serious rethink of our financial system. In DeFi and the Future of Finance, Campbell R. Harvey, Ashwin Ramachandran, and Joey Santoro introduce the new world of decen­tralized finance. The book argues that the current financial landscape is ripe for dis­ruption and we are seeing, in real time, the reinvention of finance.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

What if the real barrier to success isn’t your product, your client, or the market, but something deeper? What if the path to greater sales, purpose, and happiness begins not with strategy, but with awakening, an awakening inside you? Selling Joy is not just a book about sales; it’s an invitation to rediscover meaning, purpose, and presence in your professional life. It suggests that the greatest sale you will ever make is the one you make to yourself, the belief that your work matters, and that you matter.

In a world drowning in copycat “thought leaders” and AI-generated noise, the worst thing you can be is forgettable. This is the ultimate playbook for CEOs, founders, and experts who want to escape “best kept secret” syndrome and grow revenue exponentially by earning the visibility, credibility, and brand preference that you deserve. You'll become the trusted face of your firm, the respected voice in your field, and the magnet that pulls in perfect-fit clients, partners, talent, investors, and media without chasing, convincing, or begging them.

Podcast to help residential contractors grow

Podcast to help residential contractors grow

CARE for Your Clients reveals a practical three-step system to help businesses deliver unforgettable client experiences and rise above the competition. Grounded in the author’s real-world leadership in marketing, sales, and client account management within a major engineering and construction firm, this guide introduces a transformative approach to client experience.

This book is for Agency Owners who either have a product bubbling away in their heads and want to figure out the best way to make it a reality; or have an existing product and are wrestling with where to take it and how to balance that against the demands of running an agency. Learn how to chart your own path from delivering agency services to a products, driving significant financial value in the process.

Ideal for beginners, intermediates, freelancers, and small-business owners who value results now—not someday. No fluff. No recycled blog posts. No get-rich-quick nonsense—just a toolkit you’ll actually use.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

In Protecting Digital Assets, cybersecurity expert David Goodin delivers an essential guide to navigating the dynamic world of cryptocurrency and digital assets. With years of experience as a Principal Cybersecurity Analyst, Goodin equips listeners with the tools to protect their digital lives and avoid scams. From earning crypto without spending cash to understanding NFTs and virtual real estate, this audiobook offers practical insights for beginners and seasoned enthusiasts.

One of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film...

Un servicio memorable transforma la indiferencia en preferencia. La experiencia del cliente es la próxima arena competitiva. Por encima del producto y el precio, es el cuidado y la forma como se sienten tratados lo que hace la diferencia. Los clientes no se van, son las compañías las que los dejan ir por prestarles un servicio mediocre. Según estudios, el 68% de los clientes se pierden por la actitud de indiferencia de algún representante de la compañía y 9 de cada 10 pagarían más por una mejor experiencia.

In SELL, SELL, SELL!, David D’Orazi pulls back the curtain on what it really takes to thrive in sales, not just for a quarter, but for a career. Drawing from nearly a half-century of real-world experience, raw journal entries, and time-tested strategies, he delivers the straight truth about what works, what doesn’t, and how to rise to the top—no gimmicks, no fluff.