Fact, it’s been a difficult summer for Work Tech companies - and it’s not just one company struggling; it’s everyone. Pipelines are not where they need to be, customer acquisition costs are up, and buyers are not buying…inflicting pain in many ways. In this episode of hey, Bret’s Starr - Work Tech Weekly’s Podcast, Steve and I are not complaining about the state of Work Tech, but rather talking about why it’s important to know what is going on and what to do about it! Is there a glimmer of a silver lining? From recent data and observations within the Work Tech industry, there was a clear dip in startup performance that has now bottomed out, and we are starting to see the beginning of a possible bounce back. Buying activity and funding for start-ups is picking up a bit, but it’s not happening quickly. We feel that times like these are great opportunities to focus on continuous improvement, especially when it comes to brand and marketing. Frame your decisions on what is possible to achieve rather than flipping the model. Steve and I are breaking it down…thanks for listening. Bret Sign up for Work Tech Weekly Newsletter to stay up to date on: Top headlines in Work Tech News The latest research and trends Insights into the fast-changing market And a little fun, because we all need that too! https://thestarrconspiracy.com/subscribe/ Join our “hey, Bret Starr!” YouTube Channel Want to work together? Let’s talk! https://thestarrconspiracy.com/contact/

This week, Steve and I talk about brand. The measures for determining the success of a branding strategy are brand recognition (do people know you exist?), functional association (do they know what you do?), and brand attributes (attitudes, behaviors, and beliefs). These are all healthy aspects of a branding strategy, and when performing well each can have a significant impact on the success of your business. Listen up as we break down differences between brand and branding and share some insight into our most recent ebook - Click here: Great brands are built during down markets. Time to make your move. And more great stuff…. Sign up for Work Tech Weekly Newsletter to stay up to date on: Top headlines in Work Tech News The latest research and trends Insights into the fast-changing market And a little fun, because we all need that too! https://thestarrconspiracy.com/subscribe/ Join our “hey, Bret Starr!” YouTube Channel - https://www.youtube.com/channel/UCXMTcvXgM1TlzTzdymp5Hvw Want to work together? Let’s talk! https://thestarrconspiracy.com/contact/ Companies discussed: SeatGeek Taleo Conexa Gong Okta 00:32:29

Join Steve and me this week as we celebrate and look back over the past 15 years as business partners at The Starr Conspiracy.  

The Work Tech landscape has changed, but our commitment to quality, creativity, and excellence is constant. Together, we have seen the results of our unique approach to content creation, proving the value of exceptional talent and expertise within our organization.  

Listen up as we talk about the early days at The Starr Conspiracy and where we are now!

Sign up for Work Tech Weekly Newsletter to stay up to date on: Top headlines in Work Tech News The latest research and trends Insights into the fast-changing market And a little fun, because we all need that too! Sign up for our Work Tech Weekly Newsletter

Join our “hey, Bret Starr!”  YouTube Channel

Want to work together?  Let's Talk