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enVisioning Success

enVisioning Success

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 Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success. Economie Marketing et ventes
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    Épisodes
    • Content Strategy for the Modernized Brand [Ep. 7]

      Content Strategy for the Modernized Brand [Ep. 7]
      Jan 28 2026
      Welcome to enVisioning Success, your podcast for business clarity. In this episode, we highlight the crucial role of branding in boosting profits and challenge the misconception that it's just about logos. The discussion explores refreshing established brands with compassion for continuous improvement, even after decades in business. Discover the art of rebranding and modernization, emphasizing the importance of staying relevant. Gain insights into creating a cohesive visual identity and analyzing content's role in brand positioning. We also explore modernizing a 20-year-old business, cautioning against stagnation and advocating for strategic modernization. Join Laura DiBenedetto and Julia Becker Collins as they discuss the nuances of a gradual brand rollout, making modernization less daunting. Tune in for valuable insights on navigating the ever-changing landscape of branding. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Learn more about your ad choices. Visit megaphone.fm/adchoices
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      27 min
    • Modernizing Brand Identity Balancing Past and Future [Ep. 6]

      Modernizing Brand Identity Balancing Past and Future [Ep. 6]
      Jan 21 2026
      Welcome to Envisioning Success, the weekly podcast that's your prescription for business clarity. In today's episode, we discuss the practical aspects of brand identity. What elements do you retain, revamp, or create? Julia shares insights on creating a comprehensive list of your brand elements, from logo to messaging, and the importance of narrative consistency. The conversation moves into the significance of visual identity—colors, fonts, and logos. Precision in these details ensures a consistent and professional image that builds trust with your audience. This episode provides actionable advice on modernizing your brand identity. So, if you're aiming for a brand that attracts the right clients effortlessly and commands premium rates, stay tuned. This episode is your guide to balancing the past and future of your brand. See you inside! Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Learn more about your ad choices. Visit megaphone.fm/adchoices
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      25 min
    • Evaluating Your Current Brand’s Strengths and Weaknesses [Ep. 5]

      Evaluating Your Current Brand’s Strengths and Weaknesses [Ep. 5]
      Jan 14 2026
      Join Laura DiBenedetto and Julia Becker Collins as they dispel the common misconception that branding is solely about logos. In this enlightening discussion, the hosts emphasize the importance of understanding what a brand truly represents and how it extends beyond visual elements. The focus is on evaluating the strengths and weaknesses of your current brand, providing valuable insights for a successful branding strategy. Listeners are encouraged to tune in to gain a profound understanding of branding intricacies and set the stage for a more impactful market presence. Don't miss out! Sponsored by Vision Advertising. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Learn more about your ad choices. Visit megaphone.fm/adchoices
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      32 min
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