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In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how to write high converting Google Ads copy for pest control companies. Dan explains the key elements that matter most when trying to earn clicks, from using exact match keywords in your headlines to structuring ads around specific services and cities. He talks through how Google tests headlines automatically, why your opening line must match the searcher’s intent, and why your titles need to do the heavy lifting while your descriptions reinforce trust and credibility.

They go deeper into using offers inside Google Ads, how to structure them, and why a strong offer should appear across all marketing channels. Dan explains how to stack value, how to use Google Ads as a testing ground for different offers, and how to pair an offer with a clear call to action that pulls attention fast. They also cover whether urgency or trust matters more, how to blend the two in a single ad, and how to write supporting descriptions that help prospects feel confident before they click.

To wrap up, Dan breaks down how to continually improve ad copy over time. He explains how to test multiple headline variations, how Google automatically identifies the best combinations, and why it is worth refreshing your ad copy every month to keep performance strong. He also talks about how Google’s machine learning evaluates your headlines, how to introduce new ideas without disrupting stable campaigns, and why consistent testing is the key to long term success with Google Ads. This episode gives you a complete roadmap to writing ad copy that actually converts.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to walk through how to dial in your Google Ads targeting. They break down why geo targeting is the single most important part of any Google Ads campaign and how easy it is to accidentally waste thousands of dollars by targeting the entire country instead of your service area. Dan explains how your ads should mirror the structure of your website, how your service pages and city pages work together, and why proper geographic targeting will make or break your campaigns.

They also go deep into keyword targeting and the difference between exact match, phrase match, and broad match. Dan explains when each one should be used, why broad match has become more relevant as search behavior evolves, and how Google now interprets long conversational searches in ways it never did before. They talk through seasonality, how to adjust ads based on the time of year, and why certain pests deserve their own seasonal headlines. Dan also breaks down demographic targeting and why Google’s machine learning now makes it far less relevant than most people think.

To wrap it up, Dan explains how keywords, demographics, and zip code targeting work together inside a modern Google Ads account. He talks through how Google tests your headlines and descriptions, how to use variations to improve performance, and which negative keywords matter most for pest control companies. This is a simple and clear walkthrough of how to set up the right targeting from the start so your Google Ads budget actually produces customers instead of wasted spend.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO and a number two bestselling author in the pest control industry, to break down everything you need to know about Google Ads. Dan explains how pest control companies should structure campaigns the same way they structure a proper website, with separate campaigns for each service and separate ad sets for each city. He shares why this structure improves quality scores, lowers costs, and makes it far easier to scale.

They also get into the major differences between search ads, Performance Max, and display ads. Dan explains why search ads produce the strongest ROI, when PMAX can be useful for bigger companies, and why Google is pushing advertisers in that direction. He also covers how often you should review your campaigns, how much ongoing work is actually required after the initial setup, and why failing to check your analytics can quietly cost you leads and revenue.

To wrap up, Dan breaks down how to track performance correctly. He explains how to connect Google Ads with Google Analytics and Google Search Console, how to set up conversion events the right way, and why every campaign should have its own call tracking number. If you want a clear and simple way to understand Google Ads for pest control, this episode gives you the full blueprint.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads