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In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how to write high converting Google Ads copy for pest control companies. Dan explains the key elements that matter most when trying to earn clicks, from using exact match keywords in your headlines to structuring ads around specific services and cities. He talks through how Google tests headlines automatically, why your opening line must match the searcher’s intent, and why your titles need to do the heavy lifting while your descriptions reinforce trust and credibility.

They go deeper into using offers inside Google Ads, how to structure them, and why a strong offer should appear across all marketing channels. Dan explains how to stack value, how to use Google Ads as a testing ground for different offers, and how to pair an offer with a clear call to action that pulls attention fast. They also cover whether urgency or trust matters more, how to blend the two in a single ad, and how to write supporting descriptions that help prospects feel confident before they click.

To wrap up, Dan breaks down how to continually improve ad copy over time. He explains how to test multiple headline variations, how Google automatically identifies the best combinations, and why it is worth refreshing your ad copy every month to keep performance strong. He also talks about how Google’s machine learning evaluates your headlines, how to introduce new ideas without disrupting stable campaigns, and why consistent testing is the key to long term success with Google Ads. This episode gives you a complete roadmap to writing ad copy that actually converts.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial

LinkedIn: https://linkedin.com/in/danleibrandt/

Twitter: https://twitter.com/DanLeibrandt

Website: https://danleibrandt.com

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