Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unpack how zero-touch has evolved from a buzzword into a core expectation shaping the modern renter experience. Today's renters aren't looking for faster follow-ups or more communication—they expect instant answers, transparent pricing, and the ability to move forward without friction, delays, or dependency on office hours.

In this episode, Kerry and Jimmy break down why assisted workflows no longer meet renter expectations and how every manual handoff introduces friction that erodes trust and intent. They explore how zero-touch experiences mirror how renters already live digitally—self-directed, on-demand, and uninterrupted—while revealing why communities that fail to adapt feel slow and outdated before a tour ever happens.

Kerry and Jimmy's Words of Wisdom: "Zero-touch isn't about eliminating human connection—it's about eliminating friction. Renters don't want to be managed through a process or wait on handoffs and office hours; they want to move forward instantly, on their own terms. And in a world shaped by on-demand digital experiences, the communities that deliver zero-touch execution aren't just more efficient—they're the ones earning trust, maintaining momentum, and winning the decision before a tour ever happens."

Resources: Transform the leasing experience with automated delivery.