You're Obsessed With New Logos (And It's KILLING Your Growth)
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You're Obsessed With New Logos (And It's KILLING Your Growth)
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Most B2B marketing teams are laser-focused on net new logos, but what about the revenue already sitting in your existing customer base?
In this episode, Dan is joined by Josh to unpack why so many marketing teams overlook expansion and retention, how to calculate wallet share and total whitespace, and what marketing can actually do to drive cross-sell and upsell growth. From account planning and CRM strategy to customer events and mental availability, this one's packed with practical ways to unlock revenue you didn't know you had.
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