If you’ve opened your bill lately and taken a deep breath before you dared look at the total, you’re not alone. Today, I break down—in simple, human language—why energy costs are rising, who’s paying the highest price, and what we can actually do about it. No PhD required. Just clarity, honesty, and a path forward in a clean energy transition that must work for everyone.

Highlights:

• Why energy bills are rising—and what’s really behind the cost increases most people never hear about
• How the energy transition is unfolding—and why affordability is now a make-or-break factor
• Who is most impacted by rising bills (you might be surprised).
• Six practical, proven solutions that lower costs now.
• Why every rate decision is a value decision—and the message it sends to customers and communities.
• What a “just transition” truly means and why affordability is the cornerstone of public trust, safety, and long-term climate success.

About Carolyn Parrs
Carolyn is the CEO of Mind Over Markets, a branding and messaging company that helps mission-driven businesses and energy organizations communicate with clarity and power.
Website: https://mindovermarkets.com/
Facebook: https://www.facebook.com/mindovermarkets
LinkedIn: https://www.linkedin.com/in/carolynparrs/

About Just Power Podcast
Just Power is a clean energy transition podcast focused on grid modernization, affordability, community engagement, and energy justice — featuring leaders from utilities, policy, technology, and frontline communities.

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