In this episode, I sit down with digital marketer and SEO consultant Briony Cullin to explore how trusting her intuition led her through a series of bold career and life changes, and ultimately helped her build a business and lifestyle she genuinely loves.

Briony shares her journey from studying and practising law to realising it wasn’t the right fit, a chance trip to Japan that unexpectedly changed the course of her life, and her move to Scotland for love. From navigating a new country and culture to transferring her skills into digital marketing at Yelp, Briony talks about the challenges and turning points that shaped her path.

The conversation also delves into freelancing, managing chronic illness alongside career ambitions, the evolution of SEO, and the freedom that comes with designing work around your life, not the other way around.

This episode is a thoughtful and honest discussion about career reinvention, trusting your instincts, balancing health and ambition, and creating a business that supports the life you want to live.

Perfect for anyone considering a career pivot, freelancing, or building a more intentional relationship with work.

To connect with Briony:
https://www.brionycullin.com/

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call

Today I'm joined by Michelle Michaux, who shares how her unconventional career journey (from banking operations to marketing) gave her a front row seat to how large complex organisations can bridge the gaps between marketing, sales, and delivery.

Michelle brings a refreshingly honest perspective on what marketing should be doing inside organisations, why alignment with sales is still one of the biggest challenges in B2B, and why marketers need to get better at articulating their value at the leadership table.

Together, Emma and Michelle explore the realities of working inside complex global organisations like Fujitsu, the cultural nuances that shape business decisions, and how marketing can move beyond execution to become a genuine driver of growth.

If you care about career growth, influence, strategic thinking and the future of marketing, this episode will give you both practical insight and plenty to reflect on.

To connect with Michelle:
https://www.linkedin.com/in/michelle-michaux/

00:00 Introduction and Guest Welcome
00:22 Michelle's Career Journey
02:07 Transition to Marketing
03:11 Running Her Own Consultancy
04:10 Operations Experience and Its Impact
06:59 Sales and Marketing Dynamics
11:21 Challenges in B2B Marketing
15:32 Global Marketing Complexities
18:41 Cultural Insights from Fujitsu
22:58 Personal Anecdotes and Cultural Reflections
24:06 Understanding Cultural Differences
25:02 Marketing's Role in Business Strategy
25:50 Challenges in B2B Marketing
28:06 The Importance of Customer Insight
30:00 The Role of Chief Customer Officers
32:19 Aligning Marketing with Business Goals
34:11 Articulating Marketing Value
43:28 Final Thoughts and Reflections

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call

Ever wondered what it really takes to build a global marketing career?

How do you go from working in a local market to leading marketing for global brands? In this episode, Adam Lavrentiadis shares his journey from Australia to the global stage, breaking down the mindset, skills, and strategic moves required to build a successful international marketing career.

🎯 What You’ll Learn in This Episode

✔️ How Adam built a global marketing career from Australia
✔️ Skills needed to work with international brands
✔️ The difference between local vs global marketing strategies
✔️ How to position yourself for international opportunities
✔️ Career mistakes to avoid in marketing
✔️ Advice for marketers who want to go global

Whether you’re an aspiring marketer, brand strategist, or entrepreneur, this conversation reveals real-world insights on scaling your career across borders, adapting to global markets, and standing out in today’s competitive marketing landscape.

Timestamps:
00:40 Introduction and Welcome
00:51 Adam's Journey Begins: From Australia to London
02:26 First Steps in Sales: Mambo and Beyond
04:57 Transition to Footwear: Skechers and Converse
12:54 Marketing Aspirations: Moving from Sales to Marketing
21:34 Career Growth: From Converse to Timberland
23:09 Reflecting on Life in a Beautiful Place
24:06 Career Growth at Timberland
26:07 Transitioning to the US
29:00 Challenges of Moving and Networking
34:48 The Importance of Brand in Marketing
40:22 Navigating the Future of Marketing with AI
44:10 Final Thoughts and Advice

To connect with Adam:
LinkedIn: https://www.linkedin.com/in/adam-lavrentiadis/
Website: adamlav.com

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call

Today, I’m joined by Caroline Patrick for a thoughtful, honest conversation about how our definition of success shifts over time, often in ways we don’t expect.

Caroline shares her career story, which starts with dreams of becoming a police officer, moves into marketing, and eventually leads her into senior leadership roles focused on stakeholder engagement. Along the way, life throws some huge curveballs, including surviving the Boxing Day tsunami and later making the decision to take a year off to travel with her family.

We talk about the moments that force you to stop and reassess, the courage it takes to step away from the path you thought you were on, and why success in one season of life might look completely different in the next.

We also cover the importance of being proactive rather than reactive in your career, letting go of other people’s expectations, and building confidence through self-awareness and intentional choices, even when those choices feel uncomfortable.

This is the perfect conversation to kick off the New Year; it's for anyone who’s questioning what “success” really means to them right now, or feeling a quiet nudge that something needs to change.

To connect with Caroline:
https://www.linkedin.com/in/carolinepatrick/

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call

It’s been an incredible year of conversations on Your Career Journey, and I wanted to wrap things up by taking you through the standout moments, themes, and lessons from every guest who joined me.

From navigating redundancy… to changing career paths… to leading with purpose… to building confidence… each episode this year brought something special and genuinely useful for anyone building a career with intention.

In this episode, I’m pulling together the biggest takeaways, the ideas that genuinely shifted my perspective, the stories that stayed with me, and the practical advice that can help you create a career you’re proud of.

Whether you're exploring a pivot, stepping into leadership, rebuilding your confidence, or simply trying to figure out your next step, there’s something in here for you.

What you’ll hear:

✨ The themes that kept coming up

✨ The best advice from this year’s guests

✨ Insights on leadership, confidence, career change, and growth

✨ My personal favourite moments from the show

Thank you for being here, for listening, and for being part of this community. I can’t wait to share what’s coming next year.

My first episode of 2026 will go live on the 6th January. See you there :)

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call

In this episode, I’m joined by Keith Abraham, a globally recognised speaker, author, and one of the most passionate voices on goal setting you’ll ever come across.

Keith shares his unconventional path from leaving school early to building a successful career helping leaders and teams achieve clarity, focus, and meaningful momentum.

So what really sits behind effective goal setting?

✨ Creating emotional and mental connection to your goals
✨ Getting specific (much more specific than you think!)
✨ Building the right habits and support systems
✨ And choosing a mindset that actually helps you move forward

Keith breaks down his ‘how formula’, offers practical tools you can start using straight away, and shares powerful stories from his own journey that will leave you feeling inspired and ready to take action.

If you want clearer direction, stronger confidence, or a way to bring your next chapter to life, this episode is full of insight and encouragement.

To connect with Keith:
LinkedIn: https://www.linkedin.com/in/keithabraham/
Website: keithabraham.com
Tools: https://mygoaldriver.com/

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call

What do you do when the career path you’ve been on since university no longer feels right?

In this episode, I’m joined by Kate Greenwood, who shares her incredibly honest journey from a traditional career in family law to a leadership role in legal tech and innovation.

Kate talks about the reality of stepping away from a clearly defined path, including the identity shift that comes with saying “I’m not sure this is for me anymore.” She also shares how she repurposed her deep knowledge of family law without starting again from scratch, and how that opened the door to a completely new, fulfilling chapter in her career.

Today, Kate is leading the integration of AI and technology within her firm, showing what’s possible when you stay curious, have courageous conversations, and recognise the value of your transferable skills.

We also dig into:

• What it really looks like to pivot your career inside your organisation
• How technology is reshaping the legal profession
• The importance of open dialogue with managers and leaders
• Why your skills and experience are far more adaptable than you think

If you’re feeling stuck on your current path or wondering what else might be possible for you, this conversation is a brilliant place to start.

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call

What does authentic leadership really look like, and how do we bring more of ourselves to the way we lead?

In this episode of Your Career Journey, I’m joined by Ann Pocock, founder of Kinetic Effect and former Corporate Marketing Communications Director, who shares her powerful transition from the corporate world to leadership coaching.

Ann and I talk about what it means to lead with emotional intelligence and curiosity. And why self-awareness and adaptability are now essential leadership skills, not nice-to-haves.

Ann shares her personal experiences with redundancy, the small but mighty “micro steps” that helped her move forward, and the lessons she’s learned about building a more human approach to leadership.

We also explore:

✨ How to navigate the shift from corporate life to self-employment
✨ Why emotionally intelligent leaders create safer, more productive workplaces
✨ How to embed a strengths-based approach into your team culture
✨ What it really takes to lead with authenticity and purpose

If you’re reflecting on your own leadership journey, or want to bring more heart and self-awareness into how you work. Then this conversation is a great place to start, with lots of insights, practical advice and suggestions for free resources and next steps.

Timestamps:

00:00 Introduction and Guest Welcome
00:20 Career Journey and Transition
04:16 Facing Redundancy and Embracing Change
06:32 Building a Coaching Practice
10:51 Marketing and Self-Leadership
18:37 Holistic Leadership and Emotional Intelligence
25:01 The Intuition in Interview Processes
27:30 The Impact of Rapid Organisational Change
28:36 Managing Stress and Emotional Intelligence
32:38 The Importance of Authentic Leadership
38:24 Practical Steps for Personal Development
43:28 The Journey of Continuous Growth

To connect with Ann:
LinkedIn: https://www.linkedin.com/in/annpocock/
Website: kineticeffect.co

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call