Ever wondered what it really takes to build a global marketing career?

How do you go from working in a local market to leading marketing for global brands? In this episode, Adam Lavrentiadis shares his journey from Australia to the global stage, breaking down the mindset, skills, and strategic moves required to build a successful international marketing career.

🎯 What You’ll Learn in This Episode

✔️ How Adam built a global marketing career from Australia
✔️ Skills needed to work with international brands
✔️ The difference between local vs global marketing strategies
✔️ How to position yourself for international opportunities
✔️ Career mistakes to avoid in marketing
✔️ Advice for marketers who want to go global

Whether you’re an aspiring marketer, brand strategist, or entrepreneur, this conversation reveals real-world insights on scaling your career across borders, adapting to global markets, and standing out in today’s competitive marketing landscape.

Timestamps:
00:40 Introduction and Welcome
00:51 Adam's Journey Begins: From Australia to London
02:26 First Steps in Sales: Mambo and Beyond
04:57 Transition to Footwear: Skechers and Converse
12:54 Marketing Aspirations: Moving from Sales to Marketing
21:34 Career Growth: From Converse to Timberland
23:09 Reflecting on Life in a Beautiful Place
24:06 Career Growth at Timberland
26:07 Transitioning to the US
29:00 Challenges of Moving and Networking
34:48 The Importance of Brand in Marketing
40:22 Navigating the Future of Marketing with AI
44:10 Final Thoughts and Advice

To connect with Adam:
LinkedIn: https://www.linkedin.com/in/adam-lavrentiadis/
Website: adamlav.com

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call

Today, I’m joined by Caroline Patrick for a thoughtful, honest conversation about how our definition of success shifts over time, often in ways we don’t expect.

Caroline shares her career story, which starts with dreams of becoming a police officer, moves into marketing, and eventually leads her into senior leadership roles focused on stakeholder engagement. Along the way, life throws some huge curveballs, including surviving the Boxing Day tsunami and later making the decision to take a year off to travel with her family.

We talk about the moments that force you to stop and reassess, the courage it takes to step away from the path you thought you were on, and why success in one season of life might look completely different in the next.

We also cover the importance of being proactive rather than reactive in your career, letting go of other people’s expectations, and building confidence through self-awareness and intentional choices, even when those choices feel uncomfortable.

This is the perfect conversation to kick off the New Year; it's for anyone who’s questioning what “success” really means to them right now, or feeling a quiet nudge that something needs to change.

To connect with Caroline:
https://www.linkedin.com/in/carolinepatrick/

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call

It’s been an incredible year of conversations on Your Career Journey, and I wanted to wrap things up by taking you through the standout moments, themes, and lessons from every guest who joined me.

From navigating redundancy… to changing career paths… to leading with purpose… to building confidence… each episode this year brought something special and genuinely useful for anyone building a career with intention.

In this episode, I’m pulling together the biggest takeaways, the ideas that genuinely shifted my perspective, the stories that stayed with me, and the practical advice that can help you create a career you’re proud of.

Whether you're exploring a pivot, stepping into leadership, rebuilding your confidence, or simply trying to figure out your next step, there’s something in here for you.

What you’ll hear:

✨ The themes that kept coming up

✨ The best advice from this year’s guests

✨ Insights on leadership, confidence, career change, and growth

✨ My personal favourite moments from the show

Thank you for being here, for listening, and for being part of this community. I can’t wait to share what’s coming next year.

My first episode of 2026 will go live on the 6th January. See you there :)

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call