Mickie Kennedy, founder of eReleases and a leading expert in press release distribution, joins Eunicia Peret to reveal how entrepreneurs can build credibility, attract better clients, and grow their businesses through earned media. After sharing the pivotal moment when he realized he had to "fire himself" from the day-to-day operations of his company, Mickie explains why stepping back allowed his business to scale dramatically. The conversation explores leadership, delegation, public relations, referral marketing, and the long-term value of creating authentic media coverage instead of chasing paid publicity. Whether you're a startup or an established business owner, this episode demonstrates how credibility and trust often become your most valuable marketing assets.

Growth begins with letting go: Businesses scale when leaders stop micromanaging every detail

Earned media creates lasting credibility: Authentic press coverage builds trust that advertising cannot replicate

Consistency beats chasing trends: Long-term commitment to proven marketing strategies delivers better results than constantly switching tactics

Great referral partners deserve recognition: Closing the loop strengthens relationships and generates more referrals

Stories connect better than sales pitches: People remember authentic journeys far more than marketing messages

Trust compounds over time: Credibility increases conversion rates and strengthens customer loyalty

Measure what matters: Small improvements made consistently outperform constant reinvention

Strong systems increase business value: Companies become more scalable when they can operate without the founder

Visibility starts before you're 'big enough': Small businesses often make the most compelling stories for journalists

Focus on your strengths: The greatest business breakthroughs often happen when leaders operate in their zone of genius

[00:00:00] Introduction to Mickie Kennedy and eReleases

[00:02:00] The decision to "fire himself" from daily operations

[00:04:00] Why letting go allowed the business to scale

[00:06:00] Building teams that operate independently

[00:07:00] Common mistakes entrepreneurs make with marketing

[00:09:00] Why consistency outperforms shiny-object syndrome

[00:11:00] Content marketing and measuring long-term success

[00:13:00] Creating referral systems that actually work

[00:17:00] Understanding the value of earned media

[00:20:00] How media coverage improves conversions and customer trust

[00:22:00] Leveraging press coverage across every marketing channel

[00:24:00] Earned media versus paid publicity

[00:28:00] Why journalists love discovering smaller businesses

[00:30:00] Lessons learned from stepping away as founder

[00:32:00] Final advice for entrepreneurs building credibility and visibility

Naomi Kent, founder of Boardroom Company, joins Eunicia Peret to discuss how executives, entrepreneurs, and business owners can build meaningful board careers while preparing for the next chapter of their professional lives. Drawing on years of experience helping companies build stronger boards and placing executives into board positions, Naomi explains why board opportunities are about far more than prestige, they're about purpose, impact, and continuing to contribute long after stepping away from day-to-day operations. The conversation also explores succession planning, business exits, personal branding, coaching, and why preparing for opportunities before they arrive is one of the greatest competitive advantages a leader can have. Whether you're an executive looking to expand your influence or an entrepreneur planning your eventual exit, this episode offers valuable insights into creating a legacy that extends beyond your business.

Preparation creates opportunity: The best board opportunities go to those who are ready before they're needed

Your personal brand matters: Boards select individuals, not just job titles or companies

Start building your board career early: Experience gained today compounds throughout your career

Purpose becomes more important over time: Many leaders find greater fulfillment by giving back after operational leadership

Exiting a business requires a plan: Success after an exit depends on preparing for what's next, not just closing the deal

Identity extends beyond your company: Great leaders separate who they are from the businesses they build

Coaching accelerates transitions: Experienced advisors help leaders navigate unfamiliar stages of growth

Relationships open doors: Strong professional networks often lead to the best board opportunities

Show up as the person you want to become: Confidence and preparation shape how others perceive your leadership

Legacy is built intentionally: Long-term impact comes from making deliberate choices throughout your career

[00:00:00] Introduction to Naomi Kent and Boardroom Company

[00:02:00] Why board careers should begin earlier than most people think

[00:03:00] The leadership benefits of serving on boards

[00:04:00] Redefining retirement through purpose and contribution

[00:06:00] How boards support companies through different growth stages

[00:07:00] Common fears entrepreneurs face when exiting a business

[00:09:00] Building a personal brand beyond your company

[00:11:00] Planning successful business exits from the seller's perspective

[00:15:00] Creating a meaningful life after full-time leadership

[00:17:00] Why coaches and mentors accelerate executive growth

[00:20:00] Building the right support team around business owners

[00:22:00] Trust, relationships, and choosing the right advisors

[00:26:00] Lessons learned from executives who missed board opportunities

[00:29:00] What it takes to become board-ready

[00:33:00] Final advice for building a purposeful board career

[00:35:00] Closing reflections on preparation and opportunity

Grace Redman, award-winning entrepreneur and executive success coach, joins Eunicia Peret for a powerful conversation about the mindset shifts that separate successful entrepreneurs from truly fulfilled ones. Drawing from decades of experience building businesses and coaching executives, Grace explains how unconscious beliefs, self-worth, and fear often become the invisible barriers that prevent leaders from reaching their next level. Together, they explore manifestation, investing in personal growth, building the right support system, and why success is about more than financial achievement. This episode is a reminder that lasting growth begins on the inside and that the greatest breakthroughs happen when we become willing to challenge the stories we've been telling ourselves.

Your beliefs shape your success: The stories you tell yourself determine the results you create

Self-worth drives decision-making: Many business challenges begin with limiting beliefs, not lack of strategy

You don't have to build success alone: Great leaders surround themselves with trusted advisors and mentors

Mindset comes before systems: The best strategies only work when your beliefs support them

Being present creates opportunity: Focusing on the present moment opens the door to greater possibilities

Investing in yourself changes everything: Personal growth creates returns that extend far beyond business

Fear and intuition are not the same: Learning to distinguish between them leads to better decisions

Success includes fulfillment: Financial achievement means little without peace, purpose, and strong relationships

Growth requires new thinking: The mindset that got you here won't take you to your next level

Impact creates lasting success: Businesses thrive when they create value for clients, teams, and communities alike

[00:00:00] Introduction to Grace Redman and her coaching journey

[00:02:00] Why executives struggle despite outward success

[00:04:00] Understanding self-worth and limiting beliefs

[00:06:00] Staying open to growth and new possibilities

[00:08:00] Building businesses through trust and alignment

[00:10:00] Manifestation, vision, and intentional growth

[00:12:00] Why asking "Who?" changes everything

[00:14:00] The importance of coaches, mentors, and accountability

[00:16:00] Outgrowing old beliefs and old strategies

[00:18:00] Breaking through fear around investing in yourself

[00:20:00] Closing the gap between present and future success

[00:22:00] Why mindset comes before systems and processes

[00:24:00] Shifting from stress to possibility

[00:26:00] Lessons learned from balancing family and entrepreneurship

[00:28:00] Presence, fulfillment, and creating an elevated life

[00:31:00] Final reflections on investing in yourself and taking action