Couverture de Your Business Isn't Failing—Your People Strategy Is

Your Business Isn't Failing—Your People Strategy Is

Your Business Isn't Failing—Your People Strategy Is

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 Most business failures aren’t business problems—they’re people problems.🎙️ ABOUT THE EPISODE:When things blow up—on set, in the boardroom, or during an event—it’s easy to point fingers at logistics or budget. But as Chris Sturges has seen over 30+ years in film, special events, and community leadership: it’s almost always about people.Chris is the founder of Fired Up Events (https://firedupevents.ca) and Suspiciously Convenient (https://suspiciouslyconvenient.com), and he brings the kind of energy that transforms setbacks into showstoppers.In this powerful episode, Chris joins host Bernie Franzgrote (Knack 4 Business) to share how people-first strategies can save your next event—and maybe your whole business.🔥 From canceling a bonfire party to avoid PR backlash…🔥 To being part of the Riddick movie set (yes, really)...🔥 To building community apps that could save lives…Chris shows us how intentional community building, safety, storytelling, and engagement drive real transformation.📌 TOPICS COVERED INCLUDE:✅ Why audience-first design creates unforgettable moments✅ How to build events that wow—even with no budget✅ Real-world community curation vs. fake follower counts✅ Turning "screwups" into strategic advantage✅ The myth of AI as a people-replacement✅ Creating safe spaces that invite creativity✅ Why transformation starts with just starting🎥 Watch this episode on YouTube: https://youtu.be/YgdxAcwRZhw 🎯 WHO THIS PODCAST IS FOR: Startup founders, solopreneurs, scaling business owners, event planners, community leaders, social impact creators, and anyone seeking real strategies to grow their people and presence—authentically. 🎁 WHAT YOU’LL GAIN:• Actionable event and team-building tips• How to build community organically and ethically• Low-cost ways to create unforgettable, high-impact experiences• Lessons on resilience, creativity, and leadership that stick• Real examples, not just theory 🔗 GUEST LINKS & RESOURCES:Chris Sturges🌐 Fired Up Events – https://firedupevents.ca🌐 Suspiciously Convenient – https://suspiciouslyconvenient.com🔗 LinkedIn – https://www.linkedin.com/in/chrissturges/ 🙌 SUPPORTING PEOPLE & MENTIONS:🎙 Host: Bernie Franzgrote🎙 Co-Host: Wayne Pratt💡 Fred Crouch – Property Wizard🎧 Carl Richards – Podcast Solutions Made Simple📍 Jovan Strika – Hive Coworking🤝 Melanie Webber – K4B Partner 🎉 SPONSORS (Curated for SMB & Startup Audience):Canada Growth Network – Join a thriving small business network & get GoHighLevel CRM tools bundled in. Just $47 CAD/month.👉 https://tinyurl.com/3s5d3ayvWebIndexer – Turn your website into a smart, 24/7 sales assistant with this AI-powered chatbot.👉 https://tinyurl.com/yav4edf5East Trade Winds – Free networking that works. Serious biz connections. No fluff.👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9 📬 CONNECT WITH US:📧 Email: info@kreativinsight.com🌐 Visit: https://knack4business.com🎧 More episodes: https://tinyurl.com/3rhcpmyd 💬 Let’s hear from you! What’s your biggest people challenge in business or events?🗨️ Leave a comment on YouTube, share this episode, or DM us directly. We love to hear your thoughts and stories. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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