If you’re not growing, you’re dying - and in e-commerce, the “one winning product” trap can kill a business fast.

In this episode of ⁨Your Business Growth Podcast, host Jeremy Shapiro sits down with David Schomer, CEO of Build Grow Scale and host of Firing The Man to break down how he went from a stalled business headed toward bankruptcy to building an Amazon operation with 1,000+ ASINs and a system that supports predictable, profitable scaling.

David shares the strategy that pulled him out of multiple plateaus: consistent product launches - plus the financial discipline most sellers ignore. He explains why revenue is a vanity metric, why net income is what matters, and how to avoid launching products that were doomed from day one using his “fail on paper” method.

You’ll hear how David:

• Built his first e-commerce cashflow selling textbooks, then transitioned into private label
• Used product launches as a growth engine — and felt the pain every time he paused
• Managed cashflow constraints with low MOQ negotiation, better payment terms, and U.S. manufacturing
• Avoided bad launches with a simple rule: 3x landed cost pricing (or he won’t sell it)
• Systemized launching with a 60-step checklist + videos so products ship with minimal owner involvement
• Uses the 80/20 rule to focus on the few products producing most profits — and retire the rest
• Thinks about premium pricing, bundles, and upsells instead of racing to the bottom
• Tracks metrics like gross profit after ad spend and conversion rate to keep growth profitable

If you sell physical products online - Amazon, Shopify, Etsy, or anywhere else - this episode is a masterclass in building a catalog that prints profit instead of stress.

🎧 Tune in to learn how to build a product launch machine, protect margins, and keep your business growing even when competitors pile in.

👉 Connect with David Schomer:

• David Schomer on Instagram
• David Schomer on YouTube
• David Schomer on Facebook
• FiringTheMan.com

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook⁩

Keywords: David Schomer, Build Grow Scale, Firing The Man, e-commerce scaling, Amazon FBA, Amazon seller, product launch strategy, launching products on Amazon, cash conversion cycle, MOQ negotiation, payment terms, landed cost, profit margins, net income, fail on paper, 80 20 rule, SKU strategy, ASIN catalog, premium pricing, bundle strategy, upsells, conversion rate optimization, ad spend profitability

#podcast #amazon #amazonproducts #fba #amazonfba #firingtheman #ecommerce #dropshipping #etsy #shopify #shopifydropshipping

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What do you do when your premium offer stops selling, even though the right prospects are still showing up?

In this episode, Jeremy Shapiro sits down with Emily Crookston (ghostwriter, developmental editor, and author of Unwritten) to unpack the toughest stretch of her career: 12+ months without landing a single ghostwriting client. The calls were still happening, but people kept saying no. Then one prospect dropped the line every premium service provider dreads: “You’re too expensive.”

Instead of discounting her core offer, Emily rebuilt her business model and used the new model to convert the same market that was already saying no. The result: BIG growth, easier selling, better-fit clients, and a path to scale beyond her personal time.

You’ll hear how she:

• Went from academia burnout to building a flexible ghostwriting business
• Diagnosed the real problem: demand was there — her offer structure wasn’t
• Created a new tier using Claude to speed up outlines, structure, and synthesis
• Kept quality high by staying transparent, hands-on, and expert-led
• Built a path to lower-priced tools for DIY authors without doing book coaching
• Tracked funnel metrics (email + calls) to spot dips and adjust quickly

If you sell high-end services and you’ve felt stuck, this is a clean example of how to adjust the product, not just “do more marketing.”

🎧 Tune in to learn how tiered offers, smart process changes, and practical AI use can revive a service business without trashing your brand.

👉 Connect with Emily Crookston:

• ThePocketPhD.com
• Emily Crookston on LinkedIn

📊 Hosted by: Jeremy B. Shapiro, Host and Author, ⁠⁠⁠⁠Your Business Growth Playbook

Chapters:

0:00 The Worst Business Year: A Period of Shame and Self-Doubt

00:21 Reinventing High-Price Services for Massive Growth

01:06 Welcome to Your Business Growth Podcast

01:20 From Academia to Ghostwriting: Emily's Journey

03:58 Building a Business in the Business Book Market

05:46 The Emotional Rollercoaster of Business Growth

08:28 The AI Pivot: Transforming Services and Pricing

15:09 Becoming an Action Taker: Lessons from Entrepreneurship

17:44 Implementing a New Service Delivery Model

19:25 Challenges and Adaptations with AI

21:21 Inspiration and Industry Perspectives

24:04 Expanding Service Offerings

29:19 Advice for Business Owners

33:23 Key Metrics and Final Thoughts

Keywords: Emily Crookston, Unwritten book, ghostwriting, book ghostwriter, developmental editor, nonfiction ghostwriting, business book writing, premium service business, tiered offers, service tiers, pricing strategy, client acquisition, plateau in business, no clients for a year, AI writing tools, Claude AI, AI assisted writing, sales calls, conversion rate, email marketing metrics, entrepreneurship mindset, Business Growth Playbook, Jeremy Shapiro

#ai #ghostwriting #claude #sales #podcast #funnel #pivot #premiumpricing #bookpublishing

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What happens when you do everything “right” — pick a niche, dial in your offer, and rack up thousands of clients — and still hit a wall?

In this episode, Jeremy Shapiro sits down with Ted Miller III (CEO of TM3), who went from sleeping in his truck “broke as a joke” to building a business that scaled hard — after discovering a brutal truth: his niche had a ceiling. Ted had amassed 7,000 chiropractic clients, then hit a plateau because the market itself wasn’t big enough.

You’ll hear how Ted used an education-based sales model to convert leads into paying clients without aggressive closing — and the three growth levers that helped drive revenue from $3M to $34M:

• Cast a wider net by moving into a scalable market
• Increase frequency of purchase through recurring revenue and coaching
• Increase transaction value with high-ticket done-with-you / done-for-you services (starting at $36K/month)

Ted also breaks down why charging $250 for a small-group workshop changed the quality of buyers, how to think about customer lifetime value, and why his favorite KPI isn’t vanity metrics — it’s raving fans.

🎧 Tune in if you’re stuck, plateaued, or trying to grow past the “owner-operator” stage without turning your business into a bigger prison.

👉 Connect with Ted Miller III:

• Ted Miller III on YouTube
• Ted Miller III on LinkedIn
• Ted Miller III on Facebook
• Ted Miller III on Instagram
• Ted Miller III on X

📊 Hosted by: Jeremy B. Shapiro, Host and Author, ⁠⁠⁠⁠Your Business Growth Playbook