Are you a service-based business or financial advisor looking to break through to your next level of growth—without losing what makes your work special? This week's episode of Cover Brand is for you. Debbie Huttner of Pearl Wealth joins Ethan Decker for a candid conversation about growing a high-trust business through reputation, authenticity, and the courage to simply ask for referrals from delighted clients. Discover how “branding” extends far beyond logos and colors—it's woven into every interaction, every touchpoint, and every reputation-building move you make. You’ll learn actionable strategies for leveraging your existing community, getting comfortable with outreach, and how subtle brand cues can elevate your premium service. Whether you’re aiming to attract high-net-worth clients or simply want to scale your impact, this episode delivers mindset shifts and practical tactics to help you succeed.

Main Topics Covered:

• The real definition of branding—and why it’s more than your logo
• Turning your reputation into a powerful growth engine
• How to leverage events, thought leadership, and simple outreach as effective marketing (without ever running a traditional ad)
• Moving beyond “asking feels awkward”—scripted steps to successfully ask for referrals
• Tactics for integrating the right “brand touches” into your client experience, from office ambiance to gifting
• Building ambitious (even “impossible”) growth goals—and breaking past hesitation to reach them

Links to Additional Resources:

• Pearl Wealth: Learn more about Debbie Huttner’s award-winning services
• The Science of Scaling: The book referenced by Debbie on setting ambitious goals

Ready to transform your reputation into rocket fuel for your business? Start by getting clear on your unique value—and take the next step to ask for those game-changing referrals. Want extra tips? Reach out at pearlwealth.net or connect with us via appliedbrandscience.com!

Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!

Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com

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