In this episode of You’d Be Surprised, Chelsea and Becca sit down with Anna Doyle, co-owner of Ruby Claire Boutique, to talk about entrepreneurship, motherhood, family business, and the winding road that led her to building a successful online boutique.
Anna shares her upbringing in North Ogden, Utah, a childhood filled with family time, gardening, mountain views, and unforgettable summer memories. As the youngest of four siblings, she reflects on how her close-knit family shaped her values and work ethic.
The conversation follows Anna through her high school years at Weber High, her brief but impactful time at Utah State University, and the blind date that changed everything—leading to a whirlwind romance and marriage just three months later. Anna opens up about becoming a young wife, navigating early adulthood, and supporting her husband through school while finding her own professional footing.
Anna details her journey into motherhood, including fertility challenges, unexpected Irish twins, and raising three kids while running a growing business. She candidly discusses the chaos of those early years, moving to Las Vegas for physical therapy school, and learning to balance survival-mode parenting with creativity and ambition.
The episode dives deep into the founding and growth of Ruby Claire Boutique, a true family-run business that evolved from a small western storefront into a thriving online brand. Anna explains how the company operates with family members filling specialized roles—from buying and ads to photography, warehousing, and customer service—and how they’ve successfully navigated the complexities of working together without sacrificing relationships.
Anna also addresses the realities of running an online business today, including social media evolution, AI, counterfeit websites stealing their content, and the steps Ruby Claire has taken to protect their brand through verification, trademarks, and exceptional customer service.
The episode wraps with a look at Anna’s current season of life—raising active kids, managing a packed sports and dance schedule, staying organized with intention, and finding joy in gardening, hiking, fitness, and creative work. She shares her long-term vision for Ruby Claire, focusing on financial growth, sustainability, and building a future that supports both family and freedom.
Exclusive Listener Offer
Listeners can enjoy 20% off at Ruby Claire Boutique using the discount code SURPRISED.
Website: rubyclaireboutique.com Instagram & Facebook: @rubyclaireboutique