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You Can Just Build Things Now

You Can Just Build Things Now

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Steve Holmberg is one of our favorite recurring guests, and this time, he showed up with something nobody expected. Over the holidays, Steve went from zero coding experience to a fully functional AI-powered app called Field Check, built using the vibe coding platform Lovable. The app connects retail store associates directly to brand product and marketing teams through AI-driven chats that go deeper than any survey can — and he built the whole thing in about a month. In this conversation, Steve walks through exactly how he did it, what he wishes he'd known before starting, and why AI is "a tool masquerading as a solution." He also deployed Field Check live on the Second Nature Slack channel to surface what the audience actually wants — and the results are fascinating. Plus: a halftime check-in on Second Nature's 2026 predictions, what happened at Sea Otter with Chinese bike brands, why Adidas is having a moment, and the 32-inch wheel debate that nobody asked for. Show Notes: Popfly for Creators: https://popf.ly/secondnaturecreatorsPopfly for Brands: https://popf.ly/secondnaturebrandsSteve Holmberg: https://www.linkedin.com/in/stephenholmberg/Insight Accelerator: https://insight-accelerator.com/Lovable: https://lovable.dev/Field Check: https://fieldcheck.app/Supabase: https://supabase.com/Cloudflare: https://www.cloudflare.com/Github: https://www.github.com2026 Predictions Episode: https://www.youtube.com/watch?v=k0G3OpDVnyASteve's Prediction Post: https://www.linkedin.com/posts/stephenholmberg_2026-sport-and-outdoor-industry-trends-activity-7414293417557626880-AXy7Trailcon: https://www.trailconference.com BPC - Brand, Product, Content Jason Fried - David Senra Podcast: https://www.youtube.com/watch?v=BdDCtMA1gSwAdventure Bucket List: https://reachinternationaloutfitters.com/collections/state-bucket-lists Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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