As AI continues to change how we work, I’ve been paying close attention to the one thing it can’t replicate: taste. In this conversation, I share why I believe cultivating discernment is the real differentiator, how I’m personally practicing it, and what you can do to sharpen yours in business, branding, and creativity.

• Why I think AI can replicate skills but not intuition—and why that excites me.
• How Rick Rubin and Johnny Cash helped me see taste in a whole new way.
• The way I curate my inputs to sharpen my instincts and creativity.
• Why I’ve learned subtraction is just as important as addition in great work.
• The feedback loops I rely on to refine my eye and get better over time.

Join me at my upcoming (free!) You Are the Brand AI Summit at youarethebrand.ai and learn how to turn your voice into your ultimate competitive edge.

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Content alone won’t set you apart anymore. AI can create more words, images, and videos than you could in a lifetime—but it can’t replicate your voice, your perspective, or the way you connect with people. That’s why what you say, how you say it, and the stories you share are about to become your most valuable assets.

I’ve just spent weeks deep in conversations with some smart entrepreneurs, creators, and leaders I know for my upcoming You Are the Brand AI Summit.

One very common theme: the people who win in this next wave will be the ones who double down on authenticity, not automation. A few more shares from this episode:

• The “authenticity premium” that’s making human connection more valuable than ever
• Why live, in-person events are exploding right now
• Why professional speakers aren't afraid of AI (this was cool)
• Why your unpolished, uncomfortable stories are often your biggest differentiator

The summit kicks off August 25—and it’s completely free. When you register, you’ll get my personal field notes from every conversation, plus an exclusive 90-minute live workshop where my team and I will show you exactly how we built the summit using AI (and where we didn’t).

Secure your spot now at youarethebrand.ai and learn how to turn your voice into your ultimate competitive edge.

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When my friend Eugene Choi dropped by my place last week, we had one of the rawest conversations I’ve ever had about my business. For the first time, I opened up about the wins I’ve kept quiet, the mistakes that nearly sunk me, and the moments—and people—that altered my path forever.

This is the unfiltered backstory I’ve never fully shared, until now. Tune in and, you’ll hear:

• 1:56 - Why my mastermind is (apparently) an anomaly
• 6:56 - How my mastermind helped me go full-time
• 15:09 - Surviving divorce and a big business blunder
• 19:08 - Ray Edwards' belief
• 26:11 - Donald Miller's kindness
• 31:09 - Todd Herman, Mary Valloni, so many others
• 42:37 - The providence of God
• 45:45 - My master plan for an IP empire
• 51:53 - Ann Ahn, an early hero
• 58:38 - Join me for You Are the Brand AI Summit

Episode Resources:

• You Are the Brand AI Summit »
• Eugene Choi on Instagram »

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