In this episode, we're joined by Lorrie Thomas, CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, for a deep dive into creating marketing that actually works—without the stress.

Lorrie has been a pioneer in online marketing since 1999, navigating everything from the dot-com boom and bust to today's AI-driven social media landscape. She specializes in helping intentional leaders build marketing processes and systems that support their professional goals while keeping things fun, healthy, and profitable.

In this episode, we discuss:

• Why marketing should be fun (yes, the F-word!)
• The "diagnose, prescribe, and guide" approach to marketing therapy
• How to prioritize marketing projects for maximum impact
• What's changed (and what hasn't) since the dot-com era
• Using AI as a "virtual sparring partner" without losing your soul
• The power of leading with love in all business decisions
• Why ideal clients matter more than any clients
• The importance of owning your magic and creating your "blue ocean"

KEY TIMESTAMPS:

[0:00] - Introduction to Lorrie Thomas and Web Marketing Therapy
[2:00] - Making marketing fun: Why the "F-word" matters
[5:00] - The Marketing Therapy approach: Diagnose, Prescribe, Guide
[9:00] - Creating marketing processes and systems that work
[12:00] - Prioritizing projects: Baking your marketing cake in order
[19:00] - From dot-com boom to social media: What's changed?
[24:00] - The classics of marketing that never change
[30:00] - Content is the entire kingdom, not just king
[34:00] - AI in marketing: The soulless vs. the strategic
[42:00] - Using AI as a virtual sparring partner
[47:00] - Lead with love: Marketing wisdom for heart-centered entrepreneurs
[55:00] - Owning your magic and attracting ideal clients

[61:00] - The marketing therapist approach: No cookie-cutter solutions
[68:00] - Confidentiality, customization, and the boutique agency model

Connect with Lorrie Thomas: https://lorriethomas.com/

Host and Sponsor:

Ariel Faith - Speaking and Education - arielfaith.com

Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.

https://arieljoyfaith.com

https://youtu.be/D2WbJeqdtcA

Revolutionizing Marketing: Education Over Promotion

In this episode of 'You Matter in Business,' host Ariel Faith converses with Lorrie Thomas, founder of Web Marketing Therapy, marketing evangelist, and author. Lorrie shares her journey from teaching marketing at UC Santa Barbara and UC Berkeley to founding her own company.

Her innovative concept, 'MarkEding'—a blend of marketing and education—aims to shift the perception of marketing from pushy sales tactics to education-based relationship building.

Lorrie discusses the stress and resistance many feel toward marketing and provides insights on how to make marketing feel authentic and less overwhelming, whether for small businesses or larger organizations.

The conversation highlights the importance of setting clear goals, using high-quality content, and maintaining a collaborative and enjoyable work environment.

00:00 Introduction and Guest Welcome

00:54 Lorrie's Marketing Philosophy

02:12 Educational Approach to Marketing

03:03 Real-Life Marketing Challenges

04:00 The Importance of Authenticity in Marketing

07:00 Overcoming Marketing Overwhelm

08:07 Effective Marketing Strategies

09:53 Building Strong Marketing Relationships

17:39 Recycling Content for Marketing

26:42 Conclusion and Next Episode Teaser

Contact Lorrie Thomas:

https://lorriethomas.com/

Host and Sponsor: Ariel Faith - Speaking and Education - arielfaith.com

Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.

https://arieljoyfaith.com

https://youtu.be/D2WbJeqdtcA

What if disappointing people wasn't the worst thing in the world? In this surprisingly liberating episode of You Matter in Business, we explore the graceful art of letting people down while still doing what's right for you and your business.

In this episode, you'll discover:

• The Disappointment Resume: Celebrating the times you chose yourself
• The Disappointment Styles Quiz: Are you an Over-Explainer, Slow Fader, Guilt Spiraler, or Pre-Apologizer?
• Why "That doesn't work for me" is a complete sentence
• The freedom that comes from being willing to disappoint people
• How to deliver disappointment with clarity and kindness
• Why you don't owe elaborate explanations for your boundaries
• The difference between grace and people-pleasing

Perfect for: Women entrepreneurs 45-75 struggling with boundaries, business owners who say yes when they mean no, professionals recovering from people-pleasing patterns, coaches and consultants who over-explain their decisions, values-driven leaders choosing themselves, women building businesses they can actually live in.

Real talk: Your business will never thrive if you're running it based on not disappointing anyone. You'll end up working to live instead of living to work. This episode gives you permission to disappoint people who expected you to stay small.

Especially timely for: After the holiday season, family gatherings, year-end requests, and any time saying no feels extra loaded.

Host and Sponsor:

Ariel Faith - Speaking and Education - arielfaith.com

Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.

https://arieljoyfaith.com

https://youtu.be/D2WbJeqdtcA