In this episode, we're joined by Lorrie Thomas, CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, for a deep dive into creating marketing that actually works—without the stress.

Lorrie has been a pioneer in online marketing since 1999, navigating everything from the dot-com boom and bust to today's AI-driven social media landscape. She specializes in helping intentional leaders build marketing processes and systems that support their professional goals while keeping things fun, healthy, and profitable.

In this episode, we discuss:

• Why marketing should be fun (yes, the F-word!)
• The "diagnose, prescribe, and guide" approach to marketing therapy
• How to prioritize marketing projects for maximum impact
• What's changed (and what hasn't) since the dot-com era
• Using AI as a "virtual sparring partner" without losing your soul
• The power of leading with love in all business decisions
• Why ideal clients matter more than any clients
• The importance of owning your magic and creating your "blue ocean"

KEY TIMESTAMPS:

[0:00] - Introduction to Lorrie Thomas and Web Marketing Therapy
[2:00] - Making marketing fun: Why the "F-word" matters
[5:00] - The Marketing Therapy approach: Diagnose, Prescribe, Guide
[9:00] - Creating marketing processes and systems that work
[12:00] - Prioritizing projects: Baking your marketing cake in order
[19:00] - From dot-com boom to social media: What's changed?
[24:00] - The classics of marketing that never change
[30:00] - Content is the entire kingdom, not just king
[34:00] - AI in marketing: The soulless vs. the strategic
[42:00] - Using AI as a virtual sparring partner
[47:00] - Lead with love: Marketing wisdom for heart-centered entrepreneurs
[55:00] - Owning your magic and attracting ideal clients

[61:00] - The marketing therapist approach: No cookie-cutter solutions
[68:00] - Confidentiality, customization, and the boutique agency model

Connect with Lorrie Thomas: https://lorriethomas.com/

Host and Sponsor:

Ariel Faith - Speaking and Education - arielfaith.com

Bring Your Brand to Life With Story-Driven Strategy, Marketing, and Photography.

https://arieljoyfaith.com

https://youtu.be/D2WbJeqdtcA