You will never hear me tell an author to send out newsletters (not unless it’s a simple slip of the tongue)! There’s a reason so many indie authors collectively let out a groan whenever newsletters are brought up. They’re outdated. They’re time consuming. They’re ineffective.

So many “experts” still tell indie authors to send out monthly newsletters. And so, they do. They spend hour upon hour creating this highly designed PDF colorful document with sections that talk about “my weekly wordcount” and “what my heroine did this week” and “my book is coming out in 18 months!” Then, they send them out and wonder why no one opens them, let alone engages with them.

It’s because they’re selfish. Yep. I said it. When authors send out newsletters that are nothing more than a fancy online billboard all about me, me, me…guess what? No one cares. Not yet, anyway. Eventually they will, and eventually, you’ll be able to update your subscribers OCCASIONALLY on your pre-order and your launch, etc. But if you want your email list to grow, support you, open and read your emails, and one day buy your book because they want to, you need to change your entire mindset on email marketing. And that’s exactly what I’m going to teach you.

What You’ll Learn in This Episode

· Why newsletters don’t work

· Why no one is opening your emails (and how to make sure they do)

· How to build and grow your email subscriber list

· The 4 steps to building your email funnel

· How to promote your lead magnet and your email list

RESOURCES & LINKS

Learn More About Me: https://christinakaye.com/

Book a FREE Call With Me: https://hello.dubsado.com/public/form/view/6a2981ef632a2248187e06d6

Mentioned Links:

Airtable.com

Kit.com

MailerLite.com

My Etsy Shop (The Bookish Swag Shop): https://thebookishswagshop.etsy.com

Find Me, Follow Me, DM Me on These Platforms:

TikTok: https://www.tiktok.com/@christinakayeofficial

Facebook: https://facebook.com/christinakayeofficial

YouTube: https://www.youtube.com/@ChristinaKayeOfficial

LinkedIn: https://www.linkedin.com/in/christinakayeofficial/

SUBSCRIBE & FOLLOW THIS SHOW

If you enjoyed this episode, follow and/or subscribe to Write! Grow! Launch! wherever you listen to podcasts, so you don’t miss future episodes on successfully self-publishing, profitably launching your book, and building a sustainable indie author career…without burnout or BS.

If you’re tired of spinning your wheels, posting content that gets you nowhere, and wondering why you can’t get above 200 likes on a single post, most likely, you’re posing “selfish” content. Here’s how to stop doing that.

You’re not alone if you are frustrated to the point of wanting to throw your phone across the room because, no matter what you post, you can’t seem to get readers to pay attention, let alone engage, let alone buy your book. Most likely, it’s not the algorithm or your hashtags or your caption. It’s almost certainly the kind of content you’re posting.

Experts and gurus are still inexplicably telling authors to just “post more!” or “run ads!’ when their social media content falls flat. That’s irresponsible and beyond stupid. What truly works and will really make a difference is when you begin posting content your Ideal Reader Avatar actually already enjoys, posts themselves, and engages with.

What You’ll Learn in This Episode

· What kinds of posts are keeping you dead in the water

· How to change your mindset about the content you create

· 4 types of content that will move the needle

· The kind of content your readers actually want to see

· How to come up with ideas that your readers will engage with

RESOURCES & LINKS

Learn More About Me: https://christinakaye.com/

Book a FREE Call With Me: https://hello.dubsado.com/public/form/view/6a2981ef632a2248187e06d6

Free Resource: https://bit.ly/46F2rQm

My Etsy Shop (The Bookish Swag Shop): https://thebookishswagshop.etsy.com

Find Me, Follow Me, DM Me on These Platforms:

TikTok: https://www.tiktok.com/@christinakayeofficial

Substack: https://substack.com/@christinakayeofficial

Facebook: https://facebook.com/christinakayeofficial

YouTube: https://www.youtube.com/@ChristinaKayeOfficial

LinkedIn: https://www.linkedin.com/in/christinakayeofficial/

SUBSCRIBE & FOLLOW THIS SHOW

If you enjoyed this episode, follow and/or subscribe to Write! Grow! Launch! wherever you listen to podcasts, so you don’t miss future episodes on successfully self-publishing, profitably launching your book, and building a sustainable indie author career…without burnout or BS.

Paid ads put some things in front of some people, but what they cannot do is make them care, and that…that is the problem!

Too many indie authors still think they have to pay for marketing, especially advertising on platforms like Facebook, Amazon, and BookBub. So, they throw hundreds, even thousands of dollars at these “pay to play” machines, then they wonder a month or more later why nothing is any different.

The book publishing industry, including how we market our books, changed exponentially after COVID flipped the world on its head. And these days, it’s almost impossible to sell consumers anything, even books, if we simply bombard them with more content and beg them to buy from us. Consumers need to first get to know that you even exist, then, come to like you as a brand, and eventually, they will trust you, and once they do, that is when they will show up for you and buy your book to support you…not because you cornered them and guilted them into it.

What You’ll Learn in This Episode

· Why paid advertising doesn’t work

· Where Amazon ads CAN be helpful if used right

· What you absolutely MUST do long before you launch

· How to connect with your target readers and get them to trust you

· The cannot-skip steps to effectively marketing your book

RESOURCES & LINKS

Learn More About Me: https://christinakaye.com/

Book a FREE Call With Me: https://hello.dubsado.com/public/form/view/6a2981ef632a2248187e06d6

My Etsy Shop (The Bookish Swag Shop): https://thebookishswagshop.etsy.com

Find Me, Follow Me, DM Me on These Platforms:

TikTok: https://www.tiktok.com/@christinakayeofficial

Substack: https://substack.com/@christinakayeofficial

Facebook: https://facebook.com/christinakayeofficial

YouTube: https://www.youtube.com/@ChristinaKayeOfficial

LinkedIn: https://www.linkedin.com/in/christinakayeofficial/

SUBSCRIBE & FOLLOW THIS SHOW

If you enjoyed this episode, follow and/or subscribe to Write! Grow! Launch! wherever you listen to podcasts, so you don’t miss future episodes on successfully self-publishing, profitably launching your book, and building a sustainable indie author career…without burnout or BS.