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Write! Grow! Launch!

Write! Grow! Launch!

De : Christina Kaye
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 If you’re tired of vague advice and publishing myths, you’re in the right place. Write! Grow! Launch! is a top-ranked podcast for indie authors who want profitable self-publishing, real strategy, and zero BS. Season 4 starts now.Copyright 2026 Write! Grow! Launch! Art Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • Making Industry Connections That Will Make Your Author Brand SO Fire! (Feat. Bestselling Author Bree Granado)

      Making Industry Connections That Will Make Your Author Brand SO Fire! (Feat. Bestselling Author Bree Granado)
      Jan 27 2026
      Bestselling Romantasy Indie Author Bree Granado on Making Industry Connections That Will Make Your Brand So Fire!Being an “indie author” doesn’t mean you MUST do everything totally alone! Making genuine connections in the biz is easier (and more rewarding) than you think.In this episode of Write! Grow! Launch! I sit down for an open, honest, and super helpful chat with one of my clients (and new besties), Bestselling Romantasy Author, Bree Granado. Her dark romantic fae fantasy A Fate of Shadows and Flames has been a hot commodity on Booktok ever since she launched it!But her success isn’t just based on her fanbase which continues to grow each day or with her rave reviews or even bestseller status.Putting herself out there and connecting with other industry professionals, including other indie authors, narrators, and event hosts has helped skyrocket her visibility!And today, she and I will teach you exactly what you (yes…you!) can start doing TODAY to make those genuine and rewarding connections. What You’ll Learn in This Episode· Why networking and attending bookish events must be part of your sales strategy!· How to reach out to people, even if you’re terrified of rejection!· The RIGHT way to make those connections and increase your chances of landing them!· How to act (and interact) at book events to make the most of each one!· How NOT to approach anyone you want to connect with (and how to nail it instead)!· What you need to do today to start making these all-important industry connections!THE CORE FRAMEWORKStep 1: Get Over Your AnxietiesIt’s 2026, and long gone are the days when authors could hide behind our computer screens. And even if you’re shy or introverted, you can do this by simply changing your self-talk. Remind yourself that the people you’re trying to connect with are just human beings like you, and they really do want to support you more than you realize. Rip off the Band-Aid and just start reaching out. The worst that can happen is they say, “no.” Then, you’re no worse off than you were before. Right?Step 2: Put Your Brand Story First!Absolutely NO event coordinator, podcast host, or narrator will want to work with you or help you if you try to connect with, “Hi! I’m Author X! And I wrote a great book! Let me come on your show/to your event and tell everyone about it!” Instead, figure out your WHY and your brand story (what makes you and your journey unique?) and lead with that on an organic, authentic level.Step 3: Show Up in a Professional Yet Relatable Way!It should go without saying that we should always conduct ourselves like normal, adult human beings. Dress nicely (not in grey sweatpants or leggings). Brush your hair. And plaster on a sincere smile (even if it hurts). Put your best foot forward, but also, the more genuine and relatable you are to those you connect with, either at events or in person, the more beneficial (and lucrative) each relationship will be from the jump.KEY TAKEAWAYYou can’t stay trapped inside your “bubble” (your online following) forever. Only 6% of your followers see what you post most times anyway. But for every single connection you make in this biz, your visibility and your reach will grow exponentially because you’re no longer relying on the same core group of people to deliver your brand story to. Instead, you’re tapping into and connecting with each connection’s loyal, devoted following, and that is the fastest and easiest way to grow your fanbase as an indie author.RECOMMENDED NEXT STEPS• Research events (book fairs, conferences) within driving distance of where you live.• Research individuals who are in your same niche whose audience would be similar to yours.• Create a database to track all the connections you’re going to pitch and try to connect with.• Write a short, concise email template to use (but personalize it each time you send) out.• Start genuine, honest, and non-salesy conversations with those you want to connect with.RESOURCES & LINKSLearn More About Me: https://christinakaye.com/ Free Resource: https://shorturl.at/l2LEU My Course (The Bestselling Indie Author Playbook): https://bit.ly/49HT4ABMy Etsy Shop (The Bookish Swag Shop): https://thebookishswagshop.etsy.com GUEST HOST LINKS Find and Follow Bree Granado on most social media apps @AuthorBreeGranadoCheck out Her Bestselling Book on Amazon: https://amzn.to/4sUOCHj Find Me, Follow Me, DM Me on These Platforms:TikTok: https://www.tiktok.com/@christinakayeofficial Substack: https://substack.com/@christinakayeofficial Facebook: https://facebook.com/christinakayeofficial YouTube: https://www.youtube.com/@ChristinaKayeOfficial LinkedIn: https://www.linkedin.com/in/christinakayeofficial/ SUBSCRIBE & FOLLOW THIS SHOW If you enjoyed this episode, follow and/or ...
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      29 min
    • Stop Marketing Your Books! (And Do This Instead in 2026!)

      Stop Marketing Your Books! (And Do This Instead in 2026!)
      Jan 19 2026
      What if everything indie authors have been taught about “marketing” their books is the reason their books aren’t selling?In this episode of Write! Grow! Launch! I break down why traditional book marketing tactics such as constant pitching, spammy posts, cold DMs, and even paid ads have never worked for indie authors and never will.It’s now 2026, and in today’s reader-savvy, relationship-driven market, desperate selling doesn’t just fall flat…it actively pushes readers away.That’s why, in this Season 4 premier episode, I’m going to pull back the curtain and tell you what actually sells books in this new world we live in.And spoiler alert! It’s all centered around organic connection, reader-first engagement, and building genuine relationships long before launch week ever arrives.If you’re tired of shouting into the void and wasting money on strategies that don’t convert to book sales, this episode is going to absolutely shift your entire mindset when it comes to selling your books AND teach you how to start doing it the right way…starting today!WHAT YOU'LL LEARN IN THIS EPISODE:Why “marketing” as most authors do it actually hurts (even hinders) book salesWhy paid ads never have and never will work for indie authors (especially debuts)What modern readers detect and reject automatically as “spammy” sellingThe mindset shift you need right now to sell books starting launch day oneHow cultivating authentic relationships with your Ideal Reader Avatar is crucialTHE CORE FRAMEWORKStep 1: Be Ruthlessly Clear on Your GenreBefore anything else, authors must clearly define their genre and understand exactly who is already searching for books like theirs. This process must begin no less than 90 days before launch and requires identifying where those readers already spend time online.Step 2: Study Readers, Not DemographicsDemographics do not sell books…authentic connections do. Indie Authors must observe their target audience of readers and their behavior, conversations, debates, reviews, and reactions to understand what excites them, what turns them off, and what motivates them to buy.Step 3: Connect as a Reader, Not an AuthorSelling books today requires showing up as a genuine reader and fan (aka “Booktoker”) of your genre…and NOT as an “authortoker.” Intentional daily engagement builds that all-important KNOW, LIKE, and TRUST factor without ever pitching or asking for a single sale.KEY TAKEAWAY:Books don’t sell because of clever marketing tactics. They sell because of relationships. When authors focus on genuine connection, reader-first engagement, and long-term trust, book sales become a natural outcome rather than a forced effort.RECOMMENDED NEXT STEPSDial in on your chosen genre, subgenre, and niche (i.e., dark romantasy not just fantasy)Start spending time online each day where your Ideal Reader Avatar is hanging outPay attention to everything: what they love and don’t, what they want and don’t…Spend 10-15 min EVERY day following, engaging with, and talking directly to your IRAWhen connecting with your readers, think like a Booktoker, NOT an AuthortokerStop pitching and start building relationships with your IRA 90 days before you launch RESOURCES & LINKSLearn More About Me: https://christinakaye.com/Free Resource: https://shorturl.at/l2LEUMy Course (The Bestselling Indie Author Playbook): https://bit.ly/49HT4ABMy Etsy Shop (The Bookish Swag Shop): https://thebookishswagshop.etsy.comFind Me, Follow Me, DM Me on These Platforms:TikTok: https://www.tiktok.com/@christinakayeofficialSubstack: https://substack.com/@christinakayeofficialFacebook: https://facebook.com/christinakayeofficialYouTube: https://www.youtube.com/@ChristinaKayeOfficialLinkedIn: https://www.linkedin.com/in/christinakayeofficial/SUBSCRIBE & FOLLOW THIS SHOW If you enjoyed this episode, follow and/or subscribe to Write! Grow! Launch! wherever you listen to podcasts, so you don’t miss future episodes on successfully self-publishing, profitably launching your book, and building a sustainable indie author career…without burnout or BS.
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      20 min
    • Write! Grow! Launch! The Podcast for Indie Authors - Season 4 TRAILER

      Write! Grow! Launch! The Podcast for Indie Authors - Season 4 TRAILER
      Jan 14 2026

      If you’re tired of vague advice and publishing myths, you’re in the right place. Write! Grow! Launch! is a top-ranked podcast for indie authors who want profitable self-publishing, real strategy, and zero BS.

      Hosted by veteran of the publishing industry and indie author marketing & branding coach, Christina Kaye, this show is guaranteed to teach you things NO ONE else will, give you advice that ACTUALLY works, and hopefully, inspire and motivate you (and maybe even make you laugh once or twice).

      Season 4 starts now.
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