Your name sets the tone. It’s the first impression, the identity, the hook that makes people pay attention (or forget you instantly).

- What makes a great business name

- Why the name needs to make sense and feel true to what you do

- How to avoid overthinking and still make progress

- Real-world advice for choosing something memorable and meaningful

Don’t let naming your business slow you down—but don’t treat it like an afterthought either. Find something that clicks, then run with it.

✨More Information✨

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In this episode, we cover:

- Why clarity beats complexity when choosing your services

- How to narrow down your offers based on what you’re confident and comfortable doing

- Why your service should be the exact answer to one clear problem

- How to position yourself as the obvious solution to your prospect’s #1 question

Whether it’s digital marketing, consulting, content creation, or anything else—you don’t need to be everything to everyone. Focus, specialize, and do it well. The real win? Knowing your strengths and building your services around them.

✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

• Become a customer at Penji: https://penji.co/pricing/
• Receive Weekly Advice directly to your email: https://getfreeideas.com
• Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
• Subscribe to Dear Dads: https://www.youtube.com/@deardadsco

. In this episode, we break down how to:

- Choose a niche without overcomplicating the process

- Identify your ideal demographic using real customer data

- Focus on what you’re actually good at (not what’s trending)

- Let your current audience guide your future growth

Whether you’re just starting out or refining your business model, this episode will help you cut through the noise and make smart, grounded decisions. Your niche doesn’t need to be perfect. It just needs to be yours.

✨More Information✨

Enter code for 15% off your first month at Penji: FREEIDEAS

• Become a customer at Penji: https://penji.co/pricing/
• Receive Weekly Advice directly to your email: https://getfreeideas.com
• Subscribe to Free Ideas: https://www.youtube.com/@GetFreeIdeas
• Subscribe to Dear Dads: https://www.youtube.com/@deardadsco