We are in a downturn.  Every company everywhere is modulating its burn rates.   But, there is a lot that can be achieved during times like these.   If we overcorrect and decide not to spend money, companies will suffer and talented individuals will be difficult to find and retain.  

There is a limited window to tighten corporate belts.  There are companies that understand that this is the time to invest.  At this moment, judicious use of resources is paramount, including investing in brand and marketing. 

When thinking about your sales team, a significant part of the year’s revenue will come from expanding your share of wallet with existing customers.  Create relationships, go the extra mile, and don’t be in a hurry to get the deal done.

This is the moment to have conversations with customers about economy and technology.  Conversations and relationships are working and direct marketing is NOT where we are at. In times like these, blocking and tackling won’t work. 

Companies need close-end work and a holistic approach to customer experience.  To conquer today’s financial challenges requires an entire mindset change.  Problem solving, critical thinking and creating a defining moment in customer experience must be the focus.

Join Steve and I as we delve into creating opportunity now.

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