In this episode, we talked with Heather Cutter, Chief Growth Officer at Good Culture. Heather shares her unique approach to responding to cultural moments and discusses the impact of Good Culture in the category, redefining cottage cheese as a trendy superfood. Initially tapping into Gen X and late millennials, it has now become an obsession for Gen Z. Heather also offers insightful advice for women in leadership positions on how and why to start speaking more publicly, and the value of becoming a mentor, especially to women, as she has. Consider this a mentorship episode. Join me in welcoming our next Woman Who Brands: Heather Cutter.

This week on the podcast, Cara Ray, Senior Director of Product Strategy at La Colombe shared a masterclass on why product strategy must be people-centric. We explored the 'slow' trend Gen Z is bringing back: moving from 'fast' digital consumption to 'full' experiences—like listening to a full album or savoring a brand story.

My favorite takeaway? 'Don’t be afraid to repeat yourself.' In a world of noise, repetition isn't boring; it’s how you ensure your vision is actually heard. As someone who lives and breathes brand consistency, I can definitely testify to that!

Welcome to Season 2 of WWB!!!!! For our first episode of the season, we sit down with Melissa Menta, Senior Vice President of Global Brand and Communications at Peanuts, yes, Snoopy himself!

Melissa shares how the SAME brand can be completely different for audiences in different parts of the world, even calling it by another name, and why understanding these cultural nuances is key for any marketing leader.

She also shares how a brand that everyone loves and that has been there for years keeps being relevant for younger generations and the logic behind that. We talk about why language and accessibility are so deeply rooted in the brand and why they should be in yours too.

This is a masterclass on working on a brand you actually love and on how to help your audience love it too, so don’t miss it!! Hope you enjoy this season!