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Women On Purpose

Women On Purpose

De : Toni Eastwood OBE MBA
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 The Women On Purpose Podcast is where Toni Eastwood keeps it real, and has fun. It's an authentic and entertaining platform for individuals seeking personal growth, purpose-driven living, and the full range of emotions that make life an adventure. Along the way, there's plenty of laughter, and yes, there might even be a few tears. She aims to keep the conversation flowing as she chats with guests about their successes, challenges, and how they've navigated both. They'll share the tools and techniques that helped them, while Toni offers insights from her own ASPIRE Model.

Hosted on Acast. See acast.com/privacy for more information.

 Direction Développement personnel Economie Management et direction Réussite personnelle Sciences sociales
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    Épisodes
    • Jenny Mitchell on serviced accommodation, resilience, menopause, ADHD and living your best life

      Jenny Mitchell on serviced accommodation, resilience, menopause, ADHD and living your best life
      Jan 17 2026
      This one is a proper real chat with Jenny Mitchell. Straight talking, no fluff, plenty of laughs, and a few “yep, been there” moments.We kick off talking about the kind of “free” events that are not really free (you know the ones), and then Jenny takes us into her story. From running a cleaning business, to stepping in and taking the lead on the serviced accommodation business during lockdown, to building a niche in contract bookings and long term stays.But it’s not just business. We go into the messy midlife mix too. Menopause, ADHD diagnosis later in life, and why so many women are only now realising what’s been going on under the bonnet for years. Jenny’s big message is simple. Stop using labels as the reason you cannot. Put your big girls pants on, build the systems, and keep punching.And yes, we end with a quick rapid fire, including Jenny’s current favourite book recommendation (and it is a spicy one).The best bits“Ropey courses” and the aggressive upsell that makes you want to call a cabJenny’s lockdown pivot and the rock bottom caravan chapterWhy she avoids the Airbnb hamster wheel and focuses on direct contract bookingsThe menopause conversation that led into ADHD being flagged via a questionnaireJenny’s take on ADHD being a superpower if you learn how to handle itThe reality of getting out of the weeds, and why her Ops Manager was a game changerMoney talk, unapologetically, plus doing good work through contracts that support vulnerable peopleKey takeaways1) Your pivot might start in survival mode Jenny did not build this business from a perfectly planned strategy. It grew through lockdown pressure, key worker stays, and a willingness to learn fast and step up.2) Niche beats noise She is clear that her lane is direct bookings and longer stays, building relationships with companies, not chasing holiday maker bookings.3) Training matters, not “I did a free course so I’m an expert now” Jenny calls out the illusion of competence. If you do not truly know your stuff, you cannot sell it properly.4) Midlife can be the moment you finally understand yourself Menopause. ADHD. That constant mental load. This chat will land for a lot of women who have spent years thinking they were “just a bit much” or “not normal”.5) Systems buy your freedom Lists, structure, and support. Jenny’s proof point is being able to run the business from her phone, and still live her life.Quotable quotes“On one of those ropey courses… and then someone wants to bark you to the back of the room.”“We sold a family home before the lockdown, and we lived in a caravan… we’ve been rock bottom.”“Big girls pants on and just keep punching.”“They take a free day course… ‘I’m a professional now, I’ve got a certificate.’ Yeah, it’s bollocks.”“I like doing direct bookings. That’s my niche.”“It’s a superpower. You’ve just got to know how to handle it.”“I wake up at one in the morning sometimes, and my list is going.”“People don’t want to put the work in. They want you to come along and make it all better.”“Life’s too short, isn’t it?”“I can run my business from my phone… living the best life.”That book - here's the deets The Power of the Pussy: Get What You Want From Men: Love, Respect, Commitment and More! - Kara KingConnect with Jenny If you want to connect with Jenny about serviced accommodation, contract bookings, or getting support from her team (including Ops Manager support), check out her links below: Contact : +441403599341Instagram: jensm70Facebook: https://www.facebook.com/jenny.mitchell.1481Linkedin: https://www.linkedin.com/in/jenny-mitchell-7886b079/Website: www.topstayhosting.comAnd if you’re sat there thinking, “I need to get out of the weeds too”, and you want 1:1 support with clarity, structure, and growth, you know where I am. Drop me a message and we’ll have a proper conversation.- here's the link to book an exploratory call with me - https://tinyurl.com/BookACallWithToni Hosted on Acast. See acast.com/privacy for more information.
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      1 h
    • Sir Jacobs: Building a Brand People Love & Connect With

      Sir Jacobs: Building a Brand People Love & Connect With
      Jan 9 2026

      This episode goes a bit deeper.


      Not in a dramatic way. Not in a “let’s be profound” way. But in the way that happens when you slow down, sit with people you trust, and talk honestly about why certain things matter.


      In Part 2 of this Sir Jacobs mini-series, I’m joined by Mitch and his mum Crystal. And what unfolds is one of those conversations that starts with product, but very quickly becomes about life, values, courage, and the choices we make along the way.

      It’s about what we allow into our homes.

      • What we put on our skin.
      • What we light at the end of the day.
      • And what those small choices say about who we are and how we want to live.

      This is not a glossy brand story.

      It’s a real conversation about craft, care, and building something that actually means something.


      What we talk about in this episode
      • How Sir Jacobs started as a passion project and a bit of a risk, long before it became a brand others wanted to be part of
      • Why handmade really matters, and why not everything deserves to make it out of the studio
      • The discipline of doing things properly, even when nobody is watching
      • How scent becomes part of your life without you even realising it
      • The idea of ritual, from lighting a candle at the end of the day to creating a feeling when someone walks through your door
      • What legacy really looks like when you strip away the noise
      • Why choosing your vessel and choosing your fragrance is about identity, not interiors
      • Sustainability as a way of working, not a marketing line

      Moments that really landed for me

      There are a few moments in this episode that stayed with me.

      Crystal describing her first Sir Jacobs piece as something solid and grounding, almost like it had always existed.

      The attention given to the base of a ceramic vessel, even though most people will never look at it.

      The honesty about smashing pieces that are not right, even when that hurts financially.

      Mitch talking about the courage it took to step away from safe options and back something uncertain.

      And the quiet realisation that Sir Jacobs is not just something you buy, it becomes something you live with.


      What this episode is really about

      This conversation is about integrity.

      About not cutting corners.

      • About caring deeply.
      • About choosing to do things slowly and properly in a world that rewards speed and shortcuts.


      It’s also about pride.

      • Pride in craft.
      • Pride in where things are made.
      • Pride in creating something that feels considered and respectful.

      And if I’m honest, it’s also about noticing how rare that is.


      One line that sums it up

      “When you build something with care and intention, people feel it. They might not be able to explain why, but they know.”

      That’s what stayed with me.


      My final thought

      This episode is a reminder to pause and notice what’s around you.

      Not just what looks good.

      • But what feels right.
      • What lasts.
      • What carries meaning.

      Because the things we surround ourselves with shape our days more than we realise.


      Visit Sir Jacobs and use code LAUNCHUK20 for 20% Discount

      🌍 www.sirjacobs.co.uk

      Find and connect with Ben

      https://www.linkedin.com/in/ben-colling-3b251133a/


      Follow Sir Jacobs

      https://www.instagram.com/sirjacobs_com/

      https://www.tiktok.com/@sirjacobs.com?lang=en


      If this episode resonated with you, please take a moment to subscribe to Women on Purpose so you never miss a conversation like this. And if you’re enjoying the show, we’d love you to leave us a 5-star review - it genuinely helps more purpose-driven founders discover the podcast and keeps these honest, meaningful conversations reaching the people who need them most. Toni x 💛Thanks for listening. And thanks for being part of these conversations with me.

      Hosted on Acast. See acast.com/privacy for more information.
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      36 min
    • Sir Jacobs: Building a Brand People Love & Connect With

      Sir Jacobs: Building a Brand People Love & Connect With
      Jan 9 2026
      Women On Purpose Podcast - Sir Jacobs: Real Voices, Real Homes (Part 1)This week’s episode is a little different… and honestly, it’s one of my favourites to record.Because behind every brand we admire, every beautiful product we bring into our homes, there are people. Real voices. Real relationships. Real stories.In Part 1 of this two-part mini-series, I’m joined by Kerry, Sean, and Alicia (Ben’s neighbours and Ben’s mum) for a relaxed, laughter-filled conversation, complete with mimosas, all about what Sir Jacobs feels like when it’s not a marketing campaign… but something you actually live with.What comes through so clearly isn’t just appreciation for the ceramics or fragrances.It’s the connection to the intention.The craftsmanship.The pride.The “oh my God… where did you get that?” moments.And the kind of quality you can’t fake, because you can feel it the second you pick it up.This episode is about trust.It’s about what happens when something is made slowly, thoughtfully, and with purpose.And it’s about how a brand doesn’t just land on shelves… it lands in lives.In this episode, we talk about…First encounters with Sir Jacobs, the accidental discovery in the guest loo that turns into “I need this in every room.”Why these products don’t just smell beautiful… they shift the whole atmosphere of a home.The joy of ritual, Sunday night baths, candles lit, diffusers going, and that “company’s coming” spritz routine.The magic of “choose your vessel, choose your fragrance”, and the refill concept that makes it feel both luxe and sensible.Why Sir Jacobs is becoming a natural fit for boutique hotels, resorts, and luxury gifting, including the new bracket solution for hospitality spaces.How scent creates memory, that instant transport back to a place, a moment, a feeling.What you’ll hear (and feel) in Part 11) “I didn’t even know I was encountering it…”Kerry describes discovering Sir Jacobs without realising it, then walking out of the bathroom basically demanding to know where it came from. That moment of genuine surprise is everything.2) The “waft” factor 😄Sean (and Ben!) love smelling good, and the conversation about fragrance being something that lingers, lives in a space, and becomes part of your identity is honestly brilliant.3) The plastic bottle rebellionAlicia’s story is priceless: being told to get rid of the plastic bottles and suddenly being introduced to something that looks stunning everywhere, bathroom… kitchen… the whole house.4) The craft you can’t mass-produceWe talk about how every vessel is handcrafted in South Africa, one-of-a-kind, and made with serious standards, including the reality that if it’s not perfect, it doesn’t pass.5) A brand that started in a garage… and became a beliefThere’s a beautiful thread running through this episode about belief, how Ben encountered the product, got goosebumps, and knew he needed to be involved. Not because he was sold to… but because he felt it.Favourite moments & “best bits” Here are some gorgeous moments you could also pull as clips:“I didn’t even know I was encountering it…”“He loves to waft.” (still makes me laugh 😄)“They look stunning everywhere in the house.”“It’s art and it’s fine fragrance.”“When you build something slowly and honestly… it doesn’t just land on shelves, it lands in lives.”The bigger messageWhat this conversation really highlights is this:When something is created with integrity and care, people don’t just buy it, they champion it.They tell their friends.They want it in every room.They build rituals around it.And they feel proud to support it because it represents something deeper than “stuff.”And honestly… that’s what brand is.Not marketing. Not noise.But meaning.Sir Jacobs have kindly given Women On Purpose listeners a discount code for your first order:www.sirjacobs.co.uk Use Code: LAUNCHUK20 for 20% Discount🌍 www.sirjacobs.co.ukFind and connect with Sir Jacobshttps://www.instagram.com/sirjacobs_com/https://www.tiktok.com/@sirjacobs.com?lang=en Hosted on Acast. See acast.com/privacy for more information.
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      43 min
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