Winning bids are decided before the RFP arrives, and again by whether the buyer trusts you enough to call you back.

Chris Carter sits down with Simon Cuthbert, founder of Arthurian Labs (Bid Manager Pro), a sales leader turned cybersecurity advisor who speaks at InfoSec and advises across Parliament on cyber. They work through the full pursuit: shaping the opportunity before the document drops, mapping buyers by role, priorities and relationship, qualifying (and re-qualifying) with discipline, and building the bid story before anyone writes a word. Then Simon turns to the risk most teams ignore: what happens to your IP when you paste a live bid into a public AI model.

• ✹ Why the pre-RFP window is a strategy phase, not a preparation phase
• ✹ The two qualification traps that quietly kill win rates: revenue optimism and sunk-cost thinking
• ✹ Where AI belongs in a proposal, and where only a human can win the work
• ✹ The security questions to ask any AI vendor before you upload your data

If you run bids, write proposals, or own a revenue number, you will leave with a sharper way to decide what to chase and what to walk away from.

• ✹ Simon Cuthbert on LinkedIn: https://www.linkedin.com/in/simoncuthbert/
• ✹ Arthurian Labs (Bid Manager Pro): https://stargazy.short.gy/DC8HtH
• ✹ The Stargazy Brief and Stargazy community: https://www.stargazy.io
• ✹ Bid qualification survey referenced in the episode: https://docs.google.com/forms/d/e/1FAIpQLSckMSbM-sOc8ACa9cSU8jb5DDmZVbHS09A2zGz2O-fvMCgIog/viewform?usp=sharing&ouid=107704204777263607772