Welcome back to Wilder Possibilities, hosted by Shelton Wilder: luxury Los Angeles Realtor, CEO, and female entrepreneur.

Today’s episode features Zoe von Gerlach, CEO of Culture Crush.

In this conversation, Shelton and Zoe talk about building a wellness-focused beverage brand and the journey behind creating a non-carbonated prebiotic drink. Zoe shares her international upbringing before moving to the U.S., where she began her career as a model and later pursued her studies at Stanford. Inspired by amazake, a traditional Japanese fermented rice drink, she set out to create a modern, approachable beverage designed to improve gut health and offer a functional alternative to traditional drinks.

We dive into:

• Zoe’s upbringing in Germany and Barcelona and growing up in a large family
• Her transition from modeling into academics and entrepreneurship
• The inspiration behind Culture Crush and how amazake influenced the concept
• What makes the product a non-carbonated alternative in the functional beverage space
• How Culture Crush differentiates itself from other probiotic and prebiotic drinks
• The early journey of building the brand and bringing it to market

CONNECT WITH ZOE

Personal Instagram: @zoe.vongerlach

Company Instagram: @culture.crush

Website: https://culturecrush.com/

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Shelton Wilder | Christie’s International Real Estate

Email: shelton@sheltonwilder.com

Phone: +1 (310) 997-7059

Website: www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: www.facebook.com/shelton.wilder

LinkedIn: www.linkedin.com/in/sheltonwilder

Welcome back to Wilder Possibilities, hosted by Shelton Wilder — luxury Los Angeles Realtor, CEO, and female entrepreneur.

Today’s episode features Tracy McCubbin, founder of dClutterfly, a home organizing and move management company.

Tracy is someone we often recommend to sellers who need help organizing, decluttering, and preparing their homes before putting them on the market — so I’m especially excited to share her story.

In this conversation, Tracy shares how her early life experiences shaped her instinct for creating order, and how that skill eventually turned into a thriving business. After working as a personal assistant in Los Angeles, Tracy began helping friends organize their homes and quickly realized there was a real demand for professional organizing.

What started as a handful of organizing jobs grew into dClutterfly, a company that now helps clients declutter, downsize, move, and manage life transitions with clarity and support.

We dive into:

• Tracy’s upbringing and how chaos led her toward organization
• Her early career in Los Angeles after leaving the entertainment industry
• Realizing professional organizing could become a business
• Launching dClutterfly and gaining early momentum through Daily Candy
• Building a team and expanding services beyond simple organizing
• Helping families through major transitions like downsizing and estate cleanouts
• Scaling the company through franchising and new locations

If you love entrepreneurial journeys, organizing, home transitions, scaling service businesses, and creating order from chaos, you’ll love this episode.

Connect with Tracy on Socials

Personal Instagram: @tracy_mccubbin

Business Instagram: @dclutterfly

Website: https://dclutterfly.com/

WATCH MORE WILDER POSSIBILITIES Subscribe for inspiring conversations with entrepreneurs, creatives, industry leaders, and big thinkers shaping what’s possible.

Shelton Wilder | Christie’s International Real Estate

Email: shelton@sheltonwilder.com

Phone: +1 (310) 997-7059

Website: www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: www.facebook.com/shelton.wilder

LinkedIn: www.linkedin.com/in/sheltonwilder

Welcome back to Wilder Possibilities, hosted by Shelton Wilder - luxury Los Angeles Realtor, CEO, and female entrepreneur. Today’s episode features Lizzie McGraw, interior designer, stager, and founder of Tumbleweed and Dandelion.

In this conversation, Shelton and Lizzie talk about Lizzie’s journey into interior design and entrepreneurship, building a creative business in Los Angeles, and how thoughtful staging and design shape the way people experience and connect with a home.

We dive into:

• Lizzie’s early exposure to architecture and the creative influences that shaped her path
• Moving to California and building a career through experimentation and opportunity
• Starting a design business in Venice without a traditional roadmap
• Growing Tumbleweed and Dandelion through relationships, word of mouth, and hands-on creativity
• The role of staging and interior design in transforming homes and preparing them for market
• Collaborating on residential projects and designing spaces that resonate with buyers
• Lessons learned from building a creative, entrepreneurial business in the design world

Connect with Lizabeth McGraw:

Business Insta: https://www.instagram.com/tumbleweedanddandelion/

Business Website:

https://tumbleweedanddandelion.com/

Personal Insta: https://www.instagram.com/lizabeth_k_mcgraw/

WATCH MORE WILDER POSSIBILITIES

Subscribe for inspiring conversations with entrepreneurs, creatives, industry leaders, and big thinkers shaping what’s possible.

Connect with Shelton Wilder | Christie’s International Real Estate

Email: shelton@sheltonwilder.com

Phone: +1 (310) 997-7059 Website: www.sheltonwilder.com

Instagram: @sheltonwilderestates

Facebook: www.facebook.com/shelton.wilder

LinkedIn: www.linkedin.com/in/sheltonwilder